L-band TV advertising are L-shaped ads played on TV along with the content/program for a duration of 10 seconds. An L-band ad is placed on the left side and bottom of the screen in an L shaped pattern. These ads are costlier than regular/commercial break ads, because here again, ignoring them is difficult since they are played during the program.
To do this advertising, an advertiser can choose the number of L-Bands per day and the total number of days they’d prefer to advertise. The price of these ads varies according to the timeband chosen.
The benefits of L shaped ads are that they can dominate the visual space and so the viewers can’t help but watch it. Also, it gives advertisers a competitive edge or distinction among other advertisers.