Headlines: Top media ad news in India for the week (Date: 21st March – 27th March 2022)

Viacom18 which is a joint venture between ViacomCBS and TV18, will be introducing its English sports channels, Sports18 1 HD and Sports18 1 SD on…
Viacom18 which is a joint venture between ViacomCBS and TV18, will be introducing its English sports channels, Sports18 1 HD and Sports18 1 SD on…
The year 2022 will be the year of cricket. Industry experts are estimating that broadcasters may invest approx Rs 50,000 cr to acquire media rights…
Sony Pictures Networks India has bagged the exclusive rights to broadcast Asian Games 2022. The deal spans from November 2021 to September 2023 and it…
News channels have seen a 12% growth in advertising spends in 2021 when compared to 2022. According to TAM AdEx, Reckitt Benckiser grabbed the top…
The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for…
According to TAM AdEx there has been a 55% surge in retail advertising on TV during Jan-Aug ‘21. The leading advertiser in this category on…
ASCI launches ‘Advertising Advice’ to nip misleading & problematic ads in the bud. The paid service is open to all members and non-members of ASCI…
Star Maa shoots to the top in BARC Week 36. Sun TV continues to dominate the South market and Star Plus reigns in the HSM….
BIGG BOSS Telugu Season 5 returns on Star Maa.Currently, over 20 brands have signed up on the show. ICC T20 World Cup: 70% TV ad…
Sony eyes Rs 400 crore ad revenue from KBC-13 with 14 sponsors on-board. The show, which enjoys high credibility among advertisers, has witnessed a 15-20%…