Headlines: Top media ad news in India for the week (Date: 21st March – 27th March 2022)
Viacom18 which is a joint venture between ViacomCBS and TV18, will be introducing its English sports channels, Sports18 1 HD and Sports18 1 SD on…
Tag: Weekly Marketing News
Headlines: Top media ad news in India for the week (Date: 14th March – 20th March 2022)
BARC India has finally resumed the ratings for individual channels in the news genre. It has released data on March 17 for the week 10,…
Headlines: Top media news in India for the week starting 24/01
Sony Pictures Networks India has bagged the exclusive rights to broadcast Asian Games 2022. The deal spans from November 2021 to September 2023 and it…
Headlines: Top media ad news in India for the week (Date: 18th January – 24th January 2022)
News channels have seen a 12% growth in advertising spends in 2021 when compared to 2022. According to TAM AdEx, Reckitt Benckiser grabbed the top…
Headlines: Top media ad news in India for the week (Date: 11th January – 17th January 2022)
The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for…
Headlines: Top media ad news India for week starting 13/10
According to the market estimates, the cost of out-of-film & co-branded associations may range from Rs 40 lakhs to crores. The cost of one brand’s…
Headlines: Top media ad news in India for the week (Date: 6th December – 12th December)
Cryptocurrency ads are back in the majority of social media platforms and websites after facing a brief suspension by crypto exchanges a few weeks back….
Headlines: Top media ad news in India for the week (Date: 8th November – 14th November)
According to Punit Goenka, the CEO & MD of ZEEL, advertising may soon surpass pre-covid levels if the current trends continue. The business sentiment has…
Headlines: Top media ad news in India for the week (Date: 11th October – 17th October)
According to TAM AdEx there has been a 55% surge in retail advertising on TV during Jan-Aug ‘21. The leading advertiser in this category on…
Headlines: Top media ad news in India for the week (Date: 4th October – 10th October)
ICC T20: The introduction of official drinks break would help broadcasters to earn ad revenues worth five minutes. The rates for India matches are expected…