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Major League Soccer (MLS) and Apple have recently announced that the exclusive destination for watching all the single live MLS matches will be the Apple…
The BARC ratings have resumed for news channels, however most stakeholders are skeptical of the BARC ratings. This is due to the widespread perception that…
From FY23 BARC will be charging broadcasters and advertisers. According to BARC, Broadcasters will be required to pay Rs 18 lakh per channel per annum…
BARC has released its industry-first CER (Customized Event Report) data. The data shows that Aaj Tak witnessed significant growth in its viewership for the Jahangirpuri…
Discovery Communications India has now adopted its new identity as Warner Bros Discovery, which has become effective from 11th April. As per sources, the integration…
BARC India has finally resumed the ratings for individual channels in the news genre. It has released data on March 17 for the week 10,…
Aaj Tak recorded over 1 Million concurrent viewers on its YouTube channel, due to the 2022 assembly elections results coverage. Belonging to the India Today…
As per a study conducted by PubMatic-Forrester Consulting, the ad budgets in APAC (Asia- Pacific) are shifting towards digital media. Currently, mobile in-app is emerging…
The year 2022 will be the year of cricket. Industry experts are estimating that broadcasters may invest approx Rs 50,000 cr to acquire media rights…
The advertising revenue of e-commerce giant Amazon has grown by 32% YoY to reach $9.7 Billion, according to the company’s filings in the 4th Quarter…