Headlines: Top media and ad news in India for the week (9th May – 15th May 2022)

The ad volumes for TV in 2021 closed on a positive note, and it has continued to stay stable in Q1 of 2022 too with a total of 443 Mn seconds across all channels. Compared to the past 2 years, 2022 Q1 was at par with 2021 Q1, there was 20% growth in ad volumes in 2022 Q1 as compared to Q1 2021. As per BARC, March 2022 also had the highest advertising volume for the year with 154 Mn seconds. 

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India’s newest sports network, Sports18 has announced a latest rights deal which will see the live broadcast of every Wanda Diamond League event on Sports18 until 2024. The Diamond League which is a one of the most prestigious series sits in the top tier of World Athletics one day meeting competitions. 

The scope of Sports Broadcasting Signals Act, 2007 has been widened by the Ministry of Information and Broadcasting, which includes the mandatory sharing of sporting events with Prasar Bharti. Sports channels have been given a fresh list of sports events that hold national importance and need to be shared by private sports broadcasters with Prasar Bharti, the public broadcaster.

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Star Sports 1 and Star Sports 1 Hindi have emerged as the leading channels in India in the last 5 weeks in the category M15+ AB urban, all thanks to the telecast of IPL 2022. The leading channel in India was Star Sports 1 Hindi, while Star Sports English was a leader across all English channels. (Source: E4M)

According to the market report by Bobble AI Data Intelligence Division, Zepto, the quick delivery app, experienced 946% user growth between the period of Dec 2021 & Mar 2022. Dunzo and Big Basket are trailing behind with 94% and 57% growth respectively. (The report analyzed data from 50 Mn smartphone users, using Bobble Keyboard, across 640+ Indian cities). 

Disney+ Hotstar grew their subscriber base to 50.1 Mn in 2022 Q2, due to the live streaming of IPL 2022. It is a growth of 9.15% compared to 2022 Q1, when the OTT giant of India had 45.9Mn net paid subscribers.

Walt Disney has recently announced a jump in their subscriber count for its streaming services. The network’s Q2 results show that it added more than 9 Mn subscribers in the first 3 months of the year 2022. 

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RAM Ratings Week 11’22 – Week 14’22: Fever FM takes the top spot in Delhi and Mumbai. BIG FM leads in Bangalore and Radio Mirchi in Kolkata.

BARC’s top 5 advertisers of week 18 (30th April – 6th May 2022)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Procter & Gamble, ITC LTD., Pepsi Foods.

According to BARC weekly data, the following were the top 5 paid TV channels in week 18 (30th April – 6th May 2022) – 

Paid–  Sun TV, Star Maa, Star Sports 1 Hindi, Star Plus, Goldmines.

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