Headlines: Top media and ad news in India for the week (30th May – 5th June 2022)

The BARC ratings have resumed for news channels, however most stakeholders are skeptical of the BARC ratings. This is due to the widespread perception that the rating system is not foolproof even now. (Source: E4M)

Viacom18 Media Pvt Ltd is closely working with Maharashtra Cyber Crime Cell, Mumbai for the continuous fight against infringement of content and digital piracy. Subhanjan Kayet has been arrested by the Cyber cell in connection with pirated content from Viacom18’s OTT platform-Voot. 

Instagram has expanded its Reel duration to 90 seconds. Instagram said that the introduction of this new feature will enable creators to engage better with their audience. 

FanCode has bagged the exclusive broadcast rights for India’s tour to the West Indies. The five T20Is and three ODIs between Jul 22 and Aug 07 will be streamed live across the FanCode app and www.fancode.com.

MX player has signed 5 sponsors for the popular web series Aashram 3. The title sponsor is Vimal Elaichi, co-powered sponsors are Goldiee and Crax, Kent RO and Royal Green are special partners. 

Airtel-Jio-Vi is set to challenge the duoplay of Google-Facebook in the digital ad market. The telecom operators, who cumulatively own 1.16 Bn users, are seeking for a huge opportunity in the digital ad ecosystem taking into account the data goldmine they have. 

Vi has launched ML/AI driven platform ‘Vi Ads’. The ads will help marketers to engage with over 243 Mn subscribers of the operator through traditional and digital media channels. 

RAM Ratings Week 14’22 – Week 17’22: Fever FM tops chart in Mumbai, and Delhi again. Radio Mirchi and Big FM have maintained top positions in Kolkata and Bangalore respectively.

BARC’s top 5 advertisers of week 21 (21st May – 27th May 2022)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Godrej Group, Colgate Palmolive India Ltd., Glaxosmithkline Group of Compa.

According to BARC weekly data, the following were the top 5 paid TV channels in week 21 (21st May – 27th May 2022) – Paid–  Sun TV, Star Maa, Star Plus, Goldmines, Star Sports 1 Hindi.

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