Headlines: Top media ad news in India for the week (Date: 4th October – 10th October)

ICC T20: The introduction of official drinks break would help broadcasters to earn ad revenues worth five minutes. The rates for India matches are expected to be high.

According to a study by IAMAI, “The organic growth of digital games such as mobile app downloads have experienced a growth of 50% and also user engagement of 20% due to Covid-19”.

Top brand in week 38 which dominates the advertiser’s list according to BARC:

  1. Amazon.in
  2. Hindustan Unilever

According to the GIPSI report, almost 54% of product searches take place on Amazon.

Instagram has merged feeds videos, IGTV and has created a unified video service. New features have also been introduced like filters, trimming and location and people tagging.

PVR, NODWIN Gaming has announced the launch of India’s first in-cinema esports live tournaments. The initiative by PVR is anticipated to fast track the growth trajectory of esports entertainment in the country. They have combined the engagement of esports gaming with the magic of big-screen experience.

Lifestyle good brands are expected to experience a successful festive season as consumers look to upgrade their WFH devices. From the past few quarters the category has been seeing sturdy growth because of lifestyle changes of the people: Industry experts.

Fever FM has dominated Mumbai, Delhi charts. Radio Mirchi tops in Kolkata, whereas Big FM leads in Bangalore. (Source: Ram Ratings Week 31’21-Week 34’21 )

BARC top 5 advertisers of the week 39 (25th September – 1st October, 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Amazon Online India PVT LTD, Brooke Bond Lipton India LTD, Cadburys India LTD.

According to BARC weekly data, the following were the top 5 paid TV channels in week 39 (25th September – 1st October, 2021) – 

Paid– Star Plus, Sun TV, Star Sports 1 Hindi, Star Maa, STAR Utsav.

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