Headlines: Top media ad news in India for the week (Date: 4th April – 10th April 2022)

A news channel catering to Delhi, NCR and Haryana has been launched by Zee Media Corporation Ltd. As per the network, the channel named ‘ZEE Delhi NCR Haryana’ will be serving daily news consumption requirements through an array of programs and genres. 

According to the CII (Confederation Of Indian Industry) report, the television industry in South India is accounting for 35% of the total media and entertainment market. As per the report, the digital and streaming media industry in the South is also estimated to grow at a CAGR of 25% in 2022. 

Disney Star has recently announced the launch of a new movie channel dedicated to Marathi movies. The channel ‘Pravah Picture’ which will go on air on May 15, 2022, will bring the best Marathi films on one platform. 

TATA has launched its new app ‘Tata Neu’, which will combine the power of different consumer brands belonging to the Tata Group in order to deliver superior experience. The app aims to deliver diverse offerings from gadgets to groceries, fashion to finance, hotels to health & tech to travel. 

Disney+ Hotstar has launched a mobile subscription plan for 3 months at a price of Rs 149. The major idea behind this new plan is to bring those customers onboard who usually don’t want to purchase a full-year subscription. 

The latest iteration of the internet, Web 3.0 promises to democratize the internet and allow the users to have more control over their data. Industry experts are of the opinion that this will help brands, as there will be a removal of intermediaries and there can be direct contact between brands and consumers.

According to the Pitch Madison Advertising Report 2022, OOH is recovering from the pre-pandemic condition, with a rise in marketing and advertising space. Advertisers are now using engaging and interactive brand communication to attract consumers, which is a good opportunity for brands to hop onto the trend. 

RAM Ratings Week 06’22-Week 09’22: Fever FM tops the charts again in Mumbai and Delhi. Big FM maintains top position in Bangalore and Radio Mirchi remains on top in Kolkata.

BARC’s top 5 advertisers of week 13 (26th March – 1st April 2022)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Pepsi Foods, Coca Cola India Ltd., Cadburys India Ltd.

According to BARC weekly data, the following were the top 5 paid TV channels in week 13 (26th March – 1st April 2022) – 

Paid– Star Utsav, Sun TV, Star Sports 1 Hindi, Star Plus, Star Maa.

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