Headlines: Top media ad news in India for the week (Date: 2nd August – 8th August)

Star Plus retains leadership position across genres: BARC Week 30.Star Plus continues to lead the Hindi-speaking market (HSM) this week, while Sun TV leads the South market.

Ram Ratings Wk 23’21-Wk 26’21: Fever FM leads in Mumbai, Delhi. Mirchi and Big FM topped in Kolkata and Bangalore in the period between 30th May and 26th June

Times Internet-owned video streaming platform MX Player is launching a subscription service called MX Gold. With the launch of MX Gold, Times Internet will have a presence in AVOD as well as SVOD segments.

Disney+ Hotstar, Prime Video & Netflix to claim 80% of Indian SVOD market by end-2021: MPA.According to MPA’s ‘The Future of India’s Online Video Market’ report, D2C SVOD subs will grow to 193 million by 2026.

Delhi Skill & Entrepreneurship Univer-GV emerges as biggest advertising brand: BARC.Hindustan Unilever continues to lead the advertiser’s list in Week 29.

Regional OTTs on the rise as native audiences demand local language content. According to a FICCI-PwC report, the share of regional language consumption on OTT platforms will cross 50% of total time spent by 2025, easing past Hindi at 45%.

Q2 brings hope for Print; July sees significant growth in ad space. At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020.

BARC top 5 advertisers of the week 30 (24th July – 30th July 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India LTD, Godrej Consumer Products LTD, ITC LTD.

According to BARC weekly data, the following were the top 5 paid TV channels in week 30 (24th July – 30th July 2021) – 

Paid– Star Plus, Sun TV, Star Maa, Sony SAB, STAR Utsav.

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