Headlines: Top Media Ad News India for week starting 29/11

The opening T20 match between India and New Zealand had the highest AMA among all the T20 matches post-NTO. As per the BARC data provided by Star Sports, there were 4.9 million AMAs for the match.

According to the ICC, T20 WC 2021 experienced a television reach of almost 167 million on the Star network. The India and Pakistan match has become the most viewed match, exceeding the India-West Indies semi-final match of 2016. 

According to the TAM data, the advertising volume of Hindi news channels increased by 1% , while English news channels experienced a drop of 8% in comparison to Hindi and other regional news channels.

Google, Facebook have surpassed the top Indian media firms in advertising revenue in FY21. As per experts, most of the growth has come at the expense of radio, print and outdoor.

‘Tata Sky Romance’ is the new platform service launched by Tata Sky. The platform is a one-of-a-kind service, offering several romantic content, Bollywood, Hollywood and Television.

Facebook’s FY21 advertising revenue has grown up to 41% at Rs 9,326 Cr. The total revenue has increased up to 22% to Rs 1,481 Cr.

The subscriber base of 5G in India is expected to swell upto 500 million by 2027. According to the Ericsson Mobility Report the number of smartphone subscriptions in India is expected to increase at 7% CAGR, reaching almost 1.2 billion by 2027.

LinkedIn has launched in Hindi. LinkedIn is continuing to add various Hindi creators and publishers in the following weeks, in order to boost engagement and communication in Hindi.

BARC top 5 advertisers of the week 47(20th November – 26th November 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, PONDS INDIA, Cadburys India LTD, Godrej Consumers Product LTD.

According to BARC weekly data, the following were the top 5 paid TV channels in week 47 (20th November – 26th November 2021) – 

Paid– Sun TV, Star Plus, Star Maa, STAR Utsav, Colors.

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