Headlines: Top media ad news in India for the week (Date: 27th September – 3rd October)

ICC T20 WC: Star hikes ad rates for India-Pak match; 10-sec slot now costs Rs 25-30 lakh. A 10-second ad spot for other matches is being sold for Rs 17-18 lakh.

Dish TV launches female-centric active service.‘Women’s Active’ has specially curated programming centered around fashion, beauty, home décor, health, and wellness

Broadcasters’ advertising volume and revenues have been witnessing a steady upward trend this festive season. With Onam and Ganesh Chaturthi done, broadcasters are now shifting their focus on the upcoming Durga Puja, Navratri, Dusshera and Diwali for their ad inventories across genres. 

LinkedIn rolls out tools for marketers to grow their audience, amplify brand presence. The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio.

Amazon.in emerges as the top brand in week 38: BARC. Hindustan Unilever continues to dominate the advertiser’s list.

Consumer durable brands amp up marketing as customers switch on festive shopping mode.Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts

‘YouTube tech reviewers have grown 5x, tech writer engagement up 4x’: The Pitch CMO Summit 3.0. The panel discussed how brands are acing the online shopping research experience to boost brand salience.

RAM Ratings Week 30’21 – Week 33’21: Fever FM dominates Mumbai, Delhi charts. Radio Mirchi topped in Kolkata. Radio City pipped BIG FM in Bangalore

BARC top 5 advertisers of the week 38 (18th September – 24th September 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India LTD, Cadburys India LTD, Amazon Online India PVT LTD.

According to BARC weekly data, the following were the top 5 paid TV channels in week 38 (18th September – 24th September 2021) – 

Paid– Star Plus, Sun TV, Star Maa, Colours, STAR Utsav.

Was this article helpful?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.