Headlines: Top media ad news in India for the week (Date: 20th September – 26th September)

ASCI launches ‘Advertising Advice’ to nip misleading & problematic ads in the bud. The paid service is open to all members and non-members of ASCI and can be used by the advertisers and agencies during the pre-production phase of the campaigns.

Indians to spend 42% more this festive season: InMobi. The ‘Decoding the 2021 Festive Shopper’ report by InMobi reveals that connected consumers in India plan to spend Rs 21,230 on average.

Snack brands on a big marketing binge this festive season. Brands are looking to splurge 20-40% of their annual marketing budgets in Q3.

Aug saw highest number of active advertisers and brands for 2021: BARC

As per BARC India’s THINK report – August ’21 Ad Volume Analysis, ad volumes for Malayalam channels during Onam Week 2021 increased by 22%

Ad volume for the Hospital category grew 11% in Jan-Aug ’21: TAM AdEx.As per the data, Indira Infertility & Test Tube Baby Centre was the top advertiser in the category on TV.

Print sets sight on pre-Covid levels as ad growth transcends festive 2020.Key sectors like Real Estate, Automobile, E-Commerce and FMCG are looking at this festive season to shore up their business revenues.

RAM Ratings Week 29’21 – Week 32’21: Fever FM ahead in Mumbai, Delhi. Radio Mirchi topped in Kolkata. Radio City pipped BIG FM in Bangalore.

BARC top 5 advertisers of the week 37 (11th September – 17th September 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Cadburys India LTD, Brooke Bond Lipton India LTD, ITC LTD.

According to BARC weekly data, the following were the top 5 paid TV channels in week 37 (11th September – 17th September 2021) – 

Paid– Sun TV, Star Plus, Star Maa, Colours, STAR Utsav.

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