Headlines: Top media ad news in India for the week (Date: 18th April – 24th April 2022)

Discovery Communications India has now adopted its new identity as Warner Bros Discovery, which has become effective from 11th April. As per sources, the integration process of WarnerMedia India into Warner Bros Discovery India will be beginning soon. (Sources: E4M)

The News Broadcasters and Digital Association (NBDA) has been raising concerns regarding the irregularities and glitches in the viewership ratings released by BARC. As per NBDA, few news channels have reported change in rankings and viewership growth which appears to be unusual.  

Disney Star has grabbed the renewal of its media rights with the Premier League for the next three years, that is till 2025. According to the industry buzz, Disney Star will be paying $60 Mn for the 3 year media rights, which is a drop of $21 Mn in comparison to the previous 3 year cycle. 

Some industry observers are of the opinion that advertisers can explore the opportunities of using crypto coins in order to woo customers as well as generate brand engagement. Some brands have started using existing digital currencies such as Ethereum, Bitcoin or even launching their own currencies. (Source: E4M)

Moj, the short-video platform, has partnered with Cricbuzz in order to bolster its sports-related content offering. The objective is to provide the cricket fans on Moj the opportunity to watch Cricbuzz’s cricket content, especially around IPL. 

Netflix, the video streaming giant has decided to launch its ad-supported subscription plan which will be much cheaper. Reed Hastings, Netflix’s Co-CEO, resisted the idea of advertisements on Netflix. However, this decision was followed by the slowing down subscriber growth of the platform. 

According to Comscore Multiplatform Feb 2022 report, MoneyControl gets more than 42.39 Mn unique monthly visitors in February. The report even suggested that the average time spent per visitor on the financial portal’s page is 32.6 mins. 

RAM Ratings Week 08’22-Week 11’22: Radio Mirchi retains top spot in Mumbai, and Fever FM in Delhi. Big FM tops charts in Bangalore while Radio Mirchi in Kolkata.

BARC’s top 5 advertisers of week 15 (9th April – 15th April 2022)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Coca Cola India Ltd., Procter & Gamble, Pepsi Foods.

According to BARC weekly data, the following were the top 5 paid TV channels in week 15 (9th April – 15th April 2022) – 

Paid– Sun TV, Star Sports 1 Hindi, Star Maa, Star Plus, Star Vijay.

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