Headlines: Top media ad news in India for the week (Date: 11th October – 17th October)

According to TAM AdEx there has been a 55% surge in retail advertising on TV during Jan-Aug ‘21. The leading advertiser in this category on TV was Lalithaa Jewellery Mart, during this period. 

Consumers may have to spend more money to avail popular TV channels. Experts are saying that there could be a complete shift of TV households to the OTT side.

Disney+Hotstar will have exclusive streaming of T20 World Cup’s warm-up matches. This will include all the warm-up matches of the Top 8 teams along with the main event which starts from October 17th.

According to the Facebook Marketing Guide, 96% of consumers discover products and brands online. The Guide also states that social media is a leading channel to increase brand discovery and purchase during festive seasons.

Influencers drive almost 45% of product discoveries: Facebook Festive Marketing Guide. According to their research, influencers, social videos, conversational marketing and immersive experiences help in discovery of brands and also drive festive shopping. 

Advertising deals of almost Rs 1,200 crore have been signed by Star & Disney India for the upcoming ICC T20 World Cup.

The film exhibitor company, PVR Cinemas has announced that there has been a deal with the International Cricket Council (ICC) for the live screening of ICC Men’s T20 World Cup 2021, in India.

Twitter Inc has introduced new ad features and improved the algorithm that will decide which advertisements the users will see. This feature aims to grow Twitter’s performance advertising business.

BARC top 5 advertisers of the week 40 (2nd October – 8th October 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Amazon Online India PVT LTD, Cadburys India LTD, Brooke Bond Lipton India LTD.

According to BARC weekly data, the following were the top 5 paid TV channels in week 40 (2nd October – 8th October 2021) 

Paid– Sun TV, STAR Plus, STAR Sports 1 Hindi, STAR Maa, STAR Vijay.

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