Headlines: Top media ad news in India for the week (Date: 11th January – 17th January 2022)

The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for all the channels belonging to the news genre in October 2020, as a result of data-tampering claims.

2022 Trends- TV to remain the go-to medium for brands of all categories and the sector is expected to see double digit growth in AdEx in 2022. (Source- E4M news updates)

As per the App Annie report, Instagram, Hotstar, and WhatsApp were the top apps in India as of 2021. The report also stated that an average Indian internet user spent 4.7 average hours daily on their mobile phones in 2021 in comparison to 4.5 hours in 2019 and 3.7 hours in 2019. 

Steam, the popular game distribution platform, has recorded a milestone by crossing 28 million players at the beginning of Jan 2022. 

The Badminton Association of India has announced Sony Networks India as their broadcasting partner. The match will be held in close-doors due to the pandemic, but viewers will be able to witness the live streaming on Sony Ten1 and also the online streaming platform Sony LIV.

After Shark Tank India, SonyLIV is all set to stream Legends League Cricket in January 2022. With top shows like these, SonyLIV is proving to be a great platform for brands and advertisers for OTT advertising. 

BARC’s top 5 advertisers of week 1 (1st January – 7th January 2022)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, PONDS INDIA, Brooke Bond Lipton India Ltd., Cadburys India LTD.

According to BARC weekly data, the following were the top 5 paid TV channels in week 1 (1st January – 7th January 2022) – 

Sun TV, STAR Utsav, Star Plus, Star Maa, Star Vijay.

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