What happens when the ad is not played due to inventory crunch?

In case the ad gets dropped, the advertiser has two options to choose from -1. The advertiser has an option to ask the Broadcaster to schedule the dropped spots on the next date or on any other date and time as per his / her desire
2. The advertiser can claim for a refund for the spots which were dropped

This (ad not playing) is technically called “Dropped Spots”

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