Top Marketing Ideas To Promote Your New Year Event In Pune

In this article, we would discuss the best advertising platforms for promoting local events in Pune.

We have covered the following topics in this article:

Clients’ preferred media in Pune
Recommended media for advertising in Pune
Hyperlocal advertising options in popular areas of Pune

Pune, home to good weather and good time celebrates the last two weeks of the year with full fervor. Apart from the traditional Christmas midnight mass, Christmas themed flea markets and parties, traditional Christmas meals, Pune indulges in various other activities like open-air cinema, baking classes, walking tours, etc.

With globalization, Christmas and New Year have become an integral part of Indian festive fabric. In the metro cities where companies mostly follow the global calendar, the month of December is marked by holidays, parties and celebrations.

If you are a business associated with party venues, catering, and other services, we have created a list of most popular media options in Pune that would be the best for event promotion.

Table of Contents

Who is This Article For?

Anyone who is looking for ideas to promote their events. Christmas and New Year are the time of the year when the weather is cooler in India, people have holidays and they like to indulge in good food and a good time. During this time, the most common events in the cities are:

Carnivals and parties at amusement parks
Concerts by local and celebrity artistes
Exhibitions and flea markets
Theme based buffets in restaurants
Guest DJs in pubs and discos
Staycation packages by hotels and resorts

Event Promotion In Pune — Top Marketing Ideas To Promote Your New Year Event In Pune 8

Most preferred advertising media in Pune

Based on the popularity, rates, and relevance; various cities have different preferred media. With the help of our in-house tool MASH, we have tried to find out the most trusted media of our past clients in Pune. Following is a screenshot:

Best Advertising Media In Pune — <strong>MASH Screenshot: Media Options</strong>

As seen in the screenshot, the top three preferred media in Pune are

Cinema Advertising
Radio Advertising
Nontraditional Advertising

Our Recommendations

A. Nontraditional Advertising

Transit Advertising in Pune: Transit advertising is a great medium to target specific areas and their neighboring localities in Pune. Advertising in metro trains, public transport buses, metro train stations, autos, etc can help your brand to reach out to daily commuters. Pune is notorious for its traffic. People spend long hours in Pune on the road. This makes transit advertising one of the most preferred advertising media.

Minimum Advertising Budget: INR 30,000

For more details, check the following links:

Bus Branding in Pune

Cab Branding in Pune

Auto Branding in Pune

Railway Station Branding in Pune

Newspaper Inserts Advertising: Newspaper inserts are leaflets/pamphlets that are inserted inside the newspaper at the distributors. Pune is known for its numerous apartment complexes. Through newspaper inserts advertising, advertisers can even target residents of a particular apartment complex.

Minimum Advertising Budget: INR 20,000

For more details, check the link: Newspaper Inserts Advertising in Pune

Apartment Activation: Pune is the land of IT and startups. A large population of Pune are migrants and live in high rise apartment complexes. One of the best methods to reach out to this niche is apartment advertising. There are various ways of doing apartment advertising- posters, lift branding, product kiosks and digital screen advertising being the most common ones.

Minimum Advertising Budget: INR 10,000

For more details, check the link: Apartment Advertising in Pune

Mall Branding: Malls are an integral part of the culture of Pune. People visit malls on weekends to shop, eat out, party and watch movies. Hence, malls are one of the best places to promote an event. Advertisers can also opt for neighborhood retail stores to advertise in specific areas.

Minimum Advertising Budget: INR 1 Lakh

For more details, check the link: Mall Branding and Retail Store Advertising in Pune

IT Parks Advertising: People working in IT Parks are highly educated, have a higher affinity towards attending events and parties and also have higher purchasing power. Hence, it makes sense to target IT parks for advertising. Popular advertising options include elevator branding, pillar branding, kiosk activities, etc.

Minimum Advertising Budget: INR 1 Lakh

For more details, check the link: IT Park Advertising in Pune

Advertising in Restaurants, Cafes, and Pubs: Eating out and partying are the two most favorite activities of people of Pune owing to the young working crowd and higher affinity to spend. Advertising in restaurants and cafes is an effective way to grab attention to your upcoming events.

Minimum Advertising Budget: INR 30,000

For more details, check the link: Advertising in Restaurants, Cafes and Pubs

B. Radio Advertising

With the increasing number of private vehicles and cabs plying on the busy roads of Pune, listeners spend a considerable amount of time listening to radio channels. Radio channels are no more limited to playing music only. They have emerged as people’s local guides in the city. Hence, promoting an event on radio channels in Pune (especially through RJ Mentions or Contests, etc) would bring desired results.

The 5 top radio channels in Pune based on TMA website traffic are

Minimum Advertising Budget: INR 30,000

C. Newspaper Advertising

Newspaper advertising is one of the most popular advertising media for city-level targeting owing to audience reach and authenticity. Events are usually covered in the daily supplements of the newspapers.

The 5 top newspapers in Pune based on TMA website traffic are

Minimum Advertising Budget: INR 1 Lakh

D. Cinema Advertising

Cinema advertising is one of the best media to promote an event. Being in a captive environment and a relaxed state of mind, the audience is most likely to act positively on the ads. Also, the last two weeks in December witnesses mega-blockbuster movies release hence a surge in the number of moviegoers.

Top 5 popular cinema halls in Pune for cinema advertising based on TMA website traffic are:

City Pride Cinemas, Kothrud, Pune

PVR Cinemas, Phoenix Market City, Pune

PVR Cinemas, City One Mall, Pune

Cinepolis Cinemas, Westend Mall, Pune

INOX Cinemas, Amanora Town Centre Mall, Pune

E. Outdoor Advertising

Outdoor advertising refers to placing ads on static properties like hoardings, bus shelters, skywalks, metro pillars, road medians, etc. Like transit advertising, outdoor advertising is an effective medium to promote a product in a specific area.

Minimum Advertising Budget: INR 1 Lakh