Every month we come up with a list of the top 10 ad platforms according to our traffic website data. This month, we have compiled a list of the top 10 advertising platforms most visited by advertisers located in Mumbai. The data has been collected over the past year and includes all the media verticals.
Mumbai, the erstwhile Bombay, is the capital of the state of Maharashtra. Often hailed as “The Financial Capital of India”, Mumbai is the 2nd most populous city in India after Delhi. Mumbai is not only the Financial Capital of India but also the Commercial Capital and Entertainment Capital of India due to the location of the headquarters of several banks, companies, and Bollywood. With more than 50% population being migrants, the population of Mumbai is a mixture of people from various classes, speaking different languages, having diverse cultures. Hence, Mumbai is an important city from an advertiser’s point of view.
Top preferred media verticals in the city of Mumbai
Following is a screenshot from MASH, The Media Ant’s self-help tool that can help advertisers understand the media preferences across categories and geographies. This tool is powered by data from our past campaigns hence is a true representation of advertising preferences.
As can be seen from the image above, non-traditional advertising has been the most preferred media in Mumbai followed by digital, radio and newspaper by SMEs.
Over the past year, this trend has undergone a major shift due to multiple lockdowns led by the pandemic. During this period, several online platforms gained demand among brands. The following are the top 10 media platforms visited by advertisers in Mumbai. (Data obtained from our Google Analytics).
Top 10 preferred media platforms in Mumbai over the last year
Inshorts is a news app that selects the latest and best news from multiple national and international sources and summaries them to present in a short and crisp 60 words or less format, personalized for you, in both, English or Hindi. It is rated as the best app by more than 2 lakh users on Playstore. Advertising on such a platform can give massive reach as Millennials believe in Inshorts for their daily dose of news.
Category: Digital- News
Popular Ad Types: Banner ads, Video ads, Article, Magazine Card, Fact Card, Roadblock, Native ads, Logo Integration
Popular Targeting Options: Geo
Indian Premier League is undoubtedly the biggest sporting event in the country every year. However, due to the pandemic, in the year 2020, the series was postponed to coincide with the onset of the festive season. IPL season 13 not only became the most viewed season but also became the most searched topic of 2020 as per Google Trends, leaving even Coronavirus behind.
IPL 2021 was also one of the top preferred media before being discontinued due to the pandemic.
Category: Digital- OTT
Popular Ad Types: Mid-roll video ads, Pre-roll video ads, Branded Cards
Popular Targeting Options: Geo, Audience, Device, Language Feed
Times of India Mumbai with a circulation of more than 8 lacs is the largest circulated English newspaper in Mumbai. It is also the highest circulated English newspaper in Maharashtra and the third-largest newspaper in India by circulation, according to Indian Readership Survey 2019. With a large percentage of students and working professionals in the city, TOI Mumbai is one of the most preferred newspaper in Mumbai.
Popular Ad Types: Quarter page, Full page, Jacket, Half page, Advertorial, Classifieds
Hotstar is one of the most used video platforms across the country. Of course, the biggest attraction of the OTT platform is live streaming of Indian Premier League that has given the platform reach equivalent to YouTube last year. However, there are a very few platforms that offer content mix, user experience as well as advertising options at par with Hotstar. Last year, with Disney added to the existing platform, the offering has only got better.
Category: Digital- OTT
Popular Ad Types: Banner ads, Video ads, Masthead banners, App install/Lead generation
Popular Targeting Options: Gender, Age, Geo, Interest, Language, Genre, Device
Despite multiple lockdowns in Mumbai, outdoor advertising has been one of the most sought-after media options. Mumbai also known as the Financial Capital of India is known for its magnificent roads and slow-moving traffic. This makes outdoor advertising a very lucrative advertising option.
Popular Ad Types: Hoarding, Bus Shelter, Digital OOH, Metro Pillar, Pole Kiosk, Road Median, Skywalk
Although television has suffered from loss of fresh content during the lockdown last year as well as this, even the re-runs of old television shows were a hit among the entertainment starved audience who was forced to spend maximum time at home. Star Plus is the most popular among the GEC channels and made it to our top 10 advertising media list despite witnessing a slight drop in traffic last year.
Category: Television- GEC
Popular Ad Types: Video ads, Aston Band
Influencer marketing is one of the fastest growing advertising formats in India. With brand clutter making it difficult for usual advertising to reach their target audience, influencer marketing is a unique and personalized way to connect with brands’ audience.
Category: Digital-Social Media
Popular Platforms: Instagram, Facebook, YouTube
Money Control has been a leading finance portal in India for a long time now. Money Control guides and tips its readers on managing and investing their funds in the right direction. Money Control also tracks the stock market constantly to keep its readers updated.
If you have a high ticket-size product or brand, Money Control can prove to be the best advertising platform for you.
Category: Digital- Finance
Popular Ad Types: Banner ads, Video ads, Article, Social Media Post, Native Ad
Popular Targeting Options: Geo
Times of India App is the online component of the Times of India Newspaper. Times of India Website gives all the breaking news in the country from entertainment, politics, current affairs to sports, Times of India covers it all. It is the most trusted source of information. and helps in a better user experience by providing organized news. Further, it is India’s largest and most influential news publisher in English and is read by 1 out of 2 online Indians.
Popular Ad Types: Video ads, Banner ads, Article, Native ads
Popular Targeting Options: Geo, Section, Audience type
With 200Mn Monthly Active Users MX Player is one of the biggest OTT apps in India. The app has a collection of shows, movies, web series, etc. in 12 languages. Time spent on the app per user per day is close to 45 minutes. MX Player has a great reach in non-metro cities, 57% to be precise. Also, 88% of the users on MX Player are under the age of 35. This makes MX Player one of the most preferred OTT advertising platforms for brands.
Popular Ad Types: Video ads, Banner ads, Native ads
Popular Targeting Options: Gender, Age, Geo, Interest, Language, Genre, Content, Device