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Advertising in Tech Parks involves placing display ads on properties like a billboard, wall panels, pillars, escalators, pole kiosks, electronic screens, etc or carry out activation in form of the information desk and kiosks to increase brand awareness or communicate product properties or offers to the audience.
Here is a video showcasing some of the Tech Park Advertising options:
Two most asked questions around Tech Park advertising are:
- Why advertise in Tech Parks?
- How is advertising in Tech Parks different from Outdoor Advertising?
Here are the top 5 reasons to opt for Tech Park advertising:
- Tech Park Advertising is the best way to target corporate employees who are educated, tech-savvy, having a steady income. Best suited for internet based businesses like E-commerce, Health & Fitness apps, OTT platforms, etc.
2. Advertising in Tech Park can be a very good advertising medium if you are looking for a frequency medium since the same people are exposed to the advertisements every day.
3. As compared to outdoor advertising, Tech Park advertising happens in an uncluttered environment.
4. From pole kiosks to elevator to activation kiosks, there is a wide range of advertising options suited for all budgets and placement strategies.
5. Advertisers looking for hyperlocal advertising can opt for IT Park branding as well.
Who should advertise in Tech Parks?
Advertising in Tech Parks is one of the best options for brands targeting audience in NCCS category. Past Tech Park Advertisers include
- E-commerce websites- Amazon
- Smartphone brands- Xiaomi
- Automobile brands- Suzuki, Nissan
- Lifestyle Brands- Helios, JBL, Reebok
- Entertainment Platforms- Hotstar, Netflix, Amazon Prime
- Health & Fitness Business- Cloud Nine Hospitals,
- Telecom- Vodafone
- Banking & Finance- DBS Bank, HDFC Life, Citibank, American Express
- Education- Jigsaw Academy
- Travel & Commute- Air Asia, Ola, Lufthansa
- Hotels & Restaurants- Dineout
- Online Marketplace- Quikr
What are the options available for Tech Park Advertising?
Following are some of the popular Tech Park Advertising options:
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