Ad Buying Made Easy
GroupM in association with Exchange4Media has released a report “Voicebox: Give your brand a voice”. Some of the highlights of the report include: There are…
Noida may allow operators to use 25% of e-cycle stations for ads. The ambitious rent-a-bike facility was supposed to take off a year ago, but…
Viacom18 gears up for launch of COLORS Cineplex Bollywood on April 1. With the launch, Viacom18 will further expand its movie portfolio with an aim…
According to a brand valuation report by Duff and Phelps, pandemic shaves off IPL brand value by 3.6% to Rs 45,800 Cr in 2020. Dentsu…
According to BARC India, ad volumes have grown by 34% in the second half of 2020. The data was revealed in the television measurement company’s…
ASCI releases draft guidelines for ‘influencer ads’ on Facebook, Twitter and other social media platforms, which it said was to enable consumers to “easily recognize…
According to GroupM’s ‘TYNY’ (This Year Next Year) 2021 report, India will be the 6th largest contributor to global ad spends in 2021. Pitch Madison’s…
Sports streaming period saw highest OTT video consumption in 2020: RedSeer report. The OTT consumption in September and October stood at 228 billion minutes and…
1- Online news and OTT content has been brought under the jurisdiction of the Ministry of Information & Broadcasting. 2- IPL 13 is estimated to…