Headlines: Top media ad news India for week starting 13/10
According to the market estimates, the cost of out-of-film & co-branded associations may range from Rs 40 lakhs to crores. The cost of one brand’s…
According to the market estimates, the cost of out-of-film & co-branded associations may range from Rs 40 lakhs to crores. The cost of one brand’s…
Cryptocurrency ads are back in the majority of social media platforms and websites after facing a brief suspension by crypto exchanges a few weeks back….
In the annual filing of The Walt Disney Co. for the year 2021, its GECs have 132M subscribers and the sports channels have over 84M…
According to Punit Goenka, the CEO & MD of ZEEL, advertising may soon surpass pre-covid levels if the current trends continue. The business sentiment has…
The last few years have been pretty challenging for the English Entertainment GEC category. Disney-Star India will discontinue its three English channels- Star World HD,…
Week 42 BARC: Horlicks leads the brand list. HUL still continues to dominate the advertiser list. Week 42 BARC: STAR Maa, is the leading channel…
According to BARC’s September THINK report, Tv ad volume for this festive season was the all time highest. The report based it’s analysis on TV…
ICC T20: The introduction of official drinks break would help broadcasters to earn ad revenues worth five minutes. The rates for India matches are expected…
ICC T20 WC: Star hikes ad rates for India-Pak match; 10-sec slot now costs Rs 25-30 lakh. A 10-second ad spot for other matches is…
ASCI launches ‘Advertising Advice’ to nip misleading & problematic ads in the bud. The paid service is open to all members and non-members of ASCI…