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Tag: television advertising

TV, TV Advertising

TV Advertising FAQs: How many ad spots should I run per day on television? (Part 8 of the series)

Posted on January 15, 2021January 15, 2021 Author Arpita

The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures:…

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TV

TV Advertising FAQs: How long should my television ad be? (Part 7 of the series)

Posted on December 4, 2020December 4, 2020 Author Arpita

The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful…

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How To, TV

How competitor analysis report can help brands gauge their competitor’s advertising strategy (Part 4 of the series)

Posted on August 25, 2020September 10, 2020 Author Arpita
How competitor analysis report can help brands gauge their competitor's advertising strategy

In the series TV advertising for first time advertisers, we have covered the following topics: TV Advertising Facts & Figures: Useful facts and figures about…

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Series, Top-Rated, TV, TV Advertising

TV Advertising for first-time advertisers Part 3: Data-driven Television Campaign Planning

Posted on August 2, 2020December 3, 2020 Author Arpita
TV Advertising for first time advertisers Part 3: Data-driven Television Campaign Planning

In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…

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Case Studies, Series, TV, TV Advertising

How a post-evaluation report can help brands optimize their TV campaigns- A Case Study

Posted on July 16, 2020September 4, 2020 Author Arpita

Reporting is for digital advertising only and not for television advertising. If you have believed this for a long time, you are here for a…

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Series, Top-Rated, TV, TV Advertising

TV Advertising for first-time advertisers Part 2: TV Campaign Measurement Terms Explained

Posted on July 15, 2020December 3, 2020 Author Arpita

In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…

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Media Quiz and News, Trivia

Media Trivia: Television Advertising during Lockdown (Apr-Jun 2020)

Posted on July 14, 2020July 14, 2020 Author Arpita

Lockdown brought a lot of activities to a halt including new content generation for television and OTTs. This, however, didn’t deter the audience from enjoying…

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Media Planning, Opinion/Trends, What's Hot

Want to target Hindi-Speaking Rural Markets? Consider these FTA Channels

Posted on July 31, 2018August 9, 2019 Author admin
States with less than 30% TV Penetration

Rural India’s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc.,…

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News/Reports, Reports

TV Advertising in India: 8 secrets to hit the jackpot with the Indian youth

Posted on May 8, 2018August 8, 2019 Author admin
BARC insights on TV Viewership in India

TV Advertising in India remains one of the most popular and preferred media options, thanks to the penetration and reach of television. Even with the…

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SEO-TV

A Guide to Television Advertising

Posted on February 8, 2017August 9, 2019 Author admin

Like a lot of small business owners, are you curious but hesitant about choosing Television as an advertising platform? We have put together a guide…

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