Reality Check! Is Radio Advertising Dead?
Summary: Despite of a slow growth and low contribution to advertising industry, radio advertising is popular among the masses. According to a survey by Nielsen,…
Tag: radio advertising
Common questions about radio advertising campaign execution
After the successful launch of the Radio Advertising campaign, here are some of the frequently asked questions we get from our clients. 1. How do…
What are Radio Jingles and how to make it stick?!
Being here since the evolution of Radio, Jingles have been proved as one of the most effective and catchy media options for brand awareness campaigns. …
Radio Brand Integration- Take Over your audience’s mind
Radio has always been one of the most creative media for advertisers to make an impact on their target audience. It’s a media that never…
Festive Season Advertising Part 2: Some Useful Radio Advertising Startegies
In the second part of the series, we would try answering the following questions: How is radio advertising affected during the festive season? Are there…
Go-Jek Super App Campaign: Geeks Bore, No More!
Here is the Deadpool of App Advertising Campaigns. When was the last time you massacred your replay button playing an app advertisement churning out mundane…
कैसे करें रेडियो पर विज्ञापन?
रेडियो विज्ञापन भारत में रेडियो का पदार्पण देश की आज़ादी से पहले हुआ था और आने वाले कई सालों तक रेडियो ही जनता का एकमात्र…
Radio: Who is Advertising and Who is Not
Abstract The following article contains an evaluation of data of the advertisement run on radio channels. It gives us insights about the product categories that…
Radio Advertising
Radio Advertising account for about 4.4% of the total ad spend in India. Dominated by private FM players, radio advertising is getting increasingly popular due…
Sonata launches safety watches for women with Big FM
Sonata has launched a new watch with safety features for women that it calls ‘ACT’ or “App Enabled Coordinates Tracker’. This watch has a special…