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Tag: Digital advertising

News/Reports

Hotstar Advertising: 9 interesting facts about Hotstar

Posted on December 16, 2019December 18, 2019 Author Arpita
Hotstar Advertising

Hotstar has recently released India Watch Report 2019. We have compiled a list of facts that would help advertisers understand the audience’s preference for Hotstar…

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SEO-Digital

Cost Per Install Campaign :Best for driving app installs

Posted on September 13, 2019September 13, 2019 Author admin
App install campaigns The Media Ant

What is a Cost Per Install campaign? Cost per install campaigns is digital advertising campaigns that charge the advertiser only when someone installs advertiser’s app. It is a…

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Digital Advertising, How To, Top10-2019

Digital Advertising: An Advertiser’s Guide to Display Ad Dimensions

Posted on June 26, 2019January 2, 2020 Author Mukthi Raja

When suggested to opt for digital advertising, our clients often have the following common questions: What would be the size of my ad? How would my…

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News/Reports, Reports

4 Advertising Insights to take from Google Year in Search Report India 2018

Posted on May 29, 2019August 8, 2019 Author Arpita

Summary: Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis about the…

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News/Reports, Reports

Handset Targeting: 5 things you should know before planning a mobile campaign

Posted on April 3, 2019August 13, 2019 Author Arpita

Here are some useful insights from a Nielsen study: What Handsets Say About Consumers. These insights would help you target mobile devices based on their…

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Case Studies

Go-Jek Super App Campaign: Geeks Bore, No More!

Posted on March 1, 2019August 8, 2019 Author Arpita

Here is the Deadpool of App Advertising Campaigns. When was the last time you massacred your replay button playing an app advertisement churning out mundane…

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Digital Advertising, How To, Opinion/Trends

Digital Advertising: How Much is Too Much?

Posted on November 5, 2018August 8, 2019 Author admin

This is a question we always encounter while executing digital advertising campaigns. How many times should we show digital ads to our audience? One time?…

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Events/Seasons

This Festive Season, Renovate Your Advertising Strategy with Google Ads

Posted on October 3, 2018August 8, 2019 Author Arpita

The season of good times is here. In a country like India where festivals and occasions are much more than celebrations and merry-making, there are…

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Media Planning, Opinion/Trends, What's Hot

Get over Display Ads: Try Native Advertising

Posted on July 4, 2018August 9, 2019 Author admin
Native Advertising

About Native Advertising Native Advertising is a digital advertising option that is gaining traction in India at a supersonic speed. Native advertisements are ads that…

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Digital Advertising, How To

Online Advertising: Honest Answers to the Most Basic Questions

Posted on May 8, 2018August 8, 2019 Author admin
Digital Advertising

Where can I place online advertisements? You can advertise online wherever you can think of- from Google search results to reading news on Inshorts app…

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