Handset Targeting: 5 things you should know before planning a mobile campaign
Here are some useful insights from a Nielsen study: What Handsets Say About Consumers. These insights would help you target mobile devices based on their…
Tag: Digital advertising
Go-Jek Super App Campaign: Geeks Bore, No More!
Here is the Deadpool of App Advertising Campaigns. When was the last time you massacred your replay button playing an app advertisement churning out mundane…
Digital Advertising: How Much is Too Much?
This is a question we always encounter while executing digital advertising campaigns. How many times should we show digital ads to our audience? One time?…
This Festive Season, Renovate Your Advertising Strategy with Google Ads
The season of good times is here. In a country like India where festivals and occasions are much more than celebrations and merry-making, there are…
Get over Display Ads: Try Native Advertising
About Native Advertising Native Advertising is a digital advertising option that is gaining traction in India at a supersonic speed. Native advertisements are ads that…
Online Advertising: Honest Answers to the Most Basic Questions
Where can I place online advertisements? You can advertise online wherever you can think of- from Google search results to reading news on Inshorts app…
How much to spend on YouTube ads?
YouTube is now the second largest destination for online searches after Google. Cheap Data and abundant free content has been driving the usage of YouTube…
Facebook – The Best free advertising tool
With one sixth of the world’s population using it, no wonder Facebook is the most powerful advertising tool for any marketer. While Facebook provides both…
Search Engine Optimization – Free Marketing
For a non starter, SEO is how the results appear on Google Search. When you search for something on Google and the links appear below,…
How to use Google My Businesss?
Google My Business is the free listing service of Google. It was created to help businesses which are predominantly offline and have a physical store….