Hotstar Advertising: 9 interesting facts about Hotstar
Hotstar has recently released India Watch Report 2019. We have compiled a list of facts that would help advertisers understand the audience’s preference for Hotstar…
Tag: Digital advertising
Cost Per Install Campaign :Best for driving app installs
What is a Cost Per Install campaign? Cost per install campaigns is digital advertising campaigns that charge the advertiser only when someone installs advertiser’s app. It is a…
Digital Advertising: An Advertiser’s Guide to Display Ad Dimensions
When suggested to opt for digital advertising, our clients often have the following common questions: What would be the size of my ad? How would my…
4 Advertising Insights to take from Google Year in Search Report India 2018
Summary: Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis about the…
Handset Targeting: 5 things you should know before planning a mobile campaign
Here are some useful insights from a Nielsen study: What Handsets Say About Consumers. These insights would help you target mobile devices based on their…
Go-Jek Super App Campaign: Geeks Bore, No More!
Here is the Deadpool of App Advertising Campaigns. When was the last time you massacred your replay button playing an app advertisement churning out mundane…
Digital Advertising: How Much is Too Much?
This is a question we always encounter while executing digital advertising campaigns. How many times should we show digital ads to our audience? One time?…
This Festive Season, Renovate Your Advertising Strategy with Google Ads
The season of good times is here. In a country like India where festivals and occasions are much more than celebrations and merry-making, there are…
Get over Display Ads: Try Native Advertising
About Native Advertising Native Advertising is a digital advertising option that is gaining traction in India at a supersonic speed. Native advertisements are ads that…
Online Advertising: Honest Answers to the Most Basic Questions
Where can I place online advertisements? You can advertise online wherever you can think of- from Google search results to reading news on Inshorts app…