The Ardha Kumbh Mela in Prayagraj being held from 15th January 2019 to 4th March 2019. Kumbh Mela is the biggest Hindu pilgrimage fairs held in India at four locations every 12 years (In Haridwar and Allahabad, and Kumbh Melas happen between two Kumbh Melas). Millions of people visit these month-long events in large groups. Kumbh Melas are also known for the most innovative marketing campaigns being run by the best brands in India. Advertising in Kumbh Mela is a golden opportunity for brands to reach out to the masses.
One of the best ways to advertise during Kumbh Mela is outdoor advertising in high-traffic areas in Prayagraj. Advertisers have the opportunity to advertise in the following areas:
1) Railway stations route to mela.
2) Bus stations routes to mela.
3) Mela area parking approach roads.
4) Mela approach roads.
5) City entry and exit points.
6) Airport route to mela.
7) 10 premium circles of the city where the maximum population will move around.
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