The COVID-19 pandemic had a devastating effect on the advertising industry, especially during the initial months of 2020. Digital managed to establish its roots well into the ground and emerged victorious when OOH and newspapers suffered.
At the same time TV survived as well. The advent of 2021 saw an even better growth trajectory for TV advertising, which has continued well into the current months and is expected to grow further.
So here’s a quiz based on TAM’S TV Advertising report to test your understanding of the TV advertising market in India (Jan- June ‘21). Hope you enjoy the trivia!
