Lockdown brought a lot of activities to a halt including new content generation for television and OTTs. This, however, didn’t deter the audience from enjoying these two media. 80s and 90s were back. While the roads were deserted, people were glued to their television sets to watch Ramayan and Mahabharat. But as advertisers, the question is: what was the lockdown’s impact on television advertising?
Now that lockdown seems to be staying here for some more time, we need to track it more closely. Hence, we have created this interesting quiz based on the latest TAM reports on TV advertising during Apr-Jun 2020.