Brands spend millions of rupees in advertising every year and worry about the following: Brand Recall, Reach, Conversion, ROI. But there is something more to the ads that we often forget- The Trust Factor. Do audience really believe in everything advertisements show? Does audience’s trust vary on the basis of industries? A recent report by Advertising Standards Council of India (ASCI) and the Indian Society of Advertisers (ISA) answers a lot of these questions along with some really interesting facts.
So, here is our monthly quiz highlighting some of the insights from the report.
