IPL 2020 Hotstar Advertising Budget Calculator

IPL 2020 advertising

IPL 2020 Hotstar Advertising Budget Calculator: Know how much would advertising during IPL 2020 cost you?

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With IPL 2020 making a comeback, the festive season is going to be brighter than expected. IPL 2020 being the first major sporting event of the country after Covid-19, brings a lot of hopes for marketers and advertisers. While it is well known that advertising in IPL creates a deep impact on the audience, advertising budget is a common concern. With television ad spots being charged as high as INR 12 lakh for a 10-sec spots, several brands would find IPL advertising unfeasible. Instead, they should consider digital advertising on Hotstar during IPL 2020 live streaming.

But, why should you consider IPL 2020 advertising on Hotstar?

Hotstar is known for it’s affluent audience with high propensity to purchase. Advertising on Hotstar not only gives you a chance to reach out to the IPL viewers during live matches but also helps you reach out to the relevant target audience through the use of audience filters.

What type of ads can you place on Hotstar during IPL matches?

Hotstar is very popular among brands for it’s video advertising. Video advertising during live streaming of IPL matches is the most preferred ad type for brands as it ensures the highest engagement. It’s known as the mid-roll ads. Mid-roll video ads are 10-30 sec non-skippable ads that would be played during the over breaks, drink breaks and other breaks during the live streaming of matches. These ads are very effective in terms of branding because they are long enough to narrate a touching story and are delivered to an audience that is highly engaged in the match. Only one level of targeting is possible for mid-roll video ads. Visit TMA IPL 2020 website page to know more about other Hotstar ad types for IPL 2020.

What are the various filters to target audience?

One thing that sets Hotstar apart from other mediums is the ability to filter audience during live streaming of matches. There are three types of targeting available- Geography, Premium Device and Interest level. Visit TMA IPL 2020 website page to know more about other Hotstar audience filters for IPL 2020.

How much money do I need to spend to advertise on IPL 2020 on Hotstar?

This is the most common question we face. Hence, we have created a simple Excel-based calculator that would help you estimate your advertising budget for IPL on Hotstar platform.

You need to input

  • The video length
  • Targeting required
  • The number of matches you would like to advertise in

In the next three columns, you would get the

  • CPM: based on video length and targeting option
  • Number of expected impressions
  • Expected Cost of your campaign

* Note

  1. The budget does not include GST
  2. The budget mentioned is just the recommended budget, Hotstar accepts ad campaigns starting at INR 1 Lakh

Watch the below-mentioned video for a quick user guide-

After downloading the sheet, you can access it any software wich accept excel files, like MS office, WPS, Google Sheets.

To know more, just shoot us an email at help@themediaant.com

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