Mumbai: Top Media In Demand
Following are lists of top 5 media under each vertical that have received the highest traffic over the past few years from advertisers located in Mumbai:
a. Television Advertising
Following are the top 5 TV advertising media in Mumbai:
| TV Channel | Genre | Language |
|---|---|---|
| Star Plus | General Entertainment | Hindi |
| Colors | General Entertainment | Hindi |
| Aaj Tak | News & Current Affairs | Hindi |
| Zee Marathi | General Entertainment | Marathi |
| Sony Sab | General Entertainment | Hindi |
b. Newspaper Advertising
Following are the top 5 Newspaper advertising media in Mumbai:
| Newspaper Name | Language |
|---|---|
| Times of India Mumbai | English |
| Mumbai Mirror | English |
| Mid Day | English |
| Economic Times | English |
| Hindustan Times | English |
c. Digital Advertising
Video advertising is quite popular among advertisers located in Mumbai.
| App/Platform | Description | Top Ad Type |
|---|---|---|
| Hotstar | Most popular long-format video OTT platform of India | Video advertising |
| Inshorts | Short-format news platform | Banner advertising |
| YouTube | Google-owned platform popular for user generated videos | Video advertising |
| TikTok | Short-format video platform | Video advertising |
| Advertising in IPL 2019 | Video advertising on Hotstar during IPL 2019 | Video advertising |
d. Radio Advertising
Following are the top five radio channels in Mumbai preferred by advertisers:
| Radio Channel | Language |
|---|---|
| Radio Mirchi | Hindi |
| Red FM | Hindi |
| Big FM | Hindi |
| Radio One | Hindi/English |
| Radio City | Hindi |
e. Magazine Advertising
Following are the top five magazines in Mumbai preferred by advertisers:
| Magazine Name | Category | Language |
|---|---|---|
| Vogue Magazine | Fashion & Lifestyle | English |
| Femina Magazine | Fashion & Lifestyle | English |
| India Today Magazine | News & Current Affairs | English |
| Business Today Magazine | Business & Finance News | English |
| Forbes India | Business & Finance News | English |
f. Cinema Advertising
Following are the top 5 cinema halls in Mumbai for advertising:
| Cinema Hall | Location |
|---|---|
| Cinepolis Fun Republic | Andheri West |
| PVR Oberoi Mall | Goregaon |
| PVR Phoenix Mills | Lower Parel |
| Maxus Cinema | Andheri Kurla Road |
| Cinepolis Neptune Magnet | Bhandup West |
g. Nontraditional Advertising
Following are the top 5 nontraditional advertising options in Mumbai for advertising:
| Advertising Platform | Platform Type |
|---|---|
| Mumbai In-train Advertising | Transit Advertising |
| Cab Branding in Mumbai | Transit Advertising |
| Metro-In-Train Advertising | Transit Advertising |
| Newspaper Inserts Advertising in Mumbai | Apartment Branding |
| Non AC Bus Advertising in Mumbai | Bus Branding |
h. Outdoor Advertising
Following are the top 5 outdoor advertising spots preferred by Mumbai advertisers:
- Hoarding advertising in Bandra West
- Hoarding advertising in Santa Cruz East
- Hoarding advertising in Lower Parel
- Hoarding advertising in Mira Road
- Bus shelter advertising in Bandra West
Page Index
Click on the links to visit other pages in the article
Page-1: Article summary
Page 2: Delhi demographics (Detailed)
Page 3: Reach of various media in Mumbai (Detailed)
