This article spans across 5 pages. Please use the page index at the bottom of the page to navigate to the next pages.
In the first article of the series State-wise Media Exposure in India-A Comparison, we discussed, in brief, the heterogeneous nature of media penetration across the Indian states. We found out that TV is the most popular medium in the country. The penetration of the newspaper to a greater extent dependent on the literacy rate of the state. At a lot of places, radio compensates for the low penetration of TV. Cinema’s presence is almost non-existent in the northern and eastern parts of India.
In the second article of the series- How to advertise your business in Bangalore? A complete guide, we discussed advertising in Bangalore in detail, covering a number of topics- from Bangalore demographics to reach of various media, top media in Bangalore as well as most prominent areas in Bangalore. This article would help anyone who would like to understand Bangalore’s marketing landscape.
In this article, we would dissect the marketing landscape of The Financial Capital of India- Mumbai.
Following is a brief summary of all the aspects covered in this article:
(a) Mumbai Demographics (Charts and Tables)
(b) Reach of Various Media in Mumbai (Charts and Tables)
(c) Top Advertising Platforms of Mumbai and Top Areas for Advertising in Mumbai