How to advertise your business in Hyderabad? Here’s a complete guide

Advertising in Hyderabad

Hyderabad: Top Media In Demand

Following are lists of top media under each vertical that have received the highest traffic over the past few years from advertisers located in Hyderabad:

Television Advertising

Hyderabad clearly has a preference for Telugu channels when it comes to advertising. Although the entertainment channels get the highest visits, there are a large number of news channels in the top 10 TV advertising media selected by advertisers in Hyderabad. Apart from general entertainment and news channels, sports and devotional channels too find a place in the top 10 channels.

TV ChannelGenreLanguage
Star MaaGeneral EntertainmentTelugu
ETV TeluguGeneral Entertainment Telugu
TV9 TeluguCurrent Affairs & NewsTelugu
Zee TeluguGeneral Entertainment Telugu
V6 TeluguCurrent Affairs & News Telugu
Gemini TVGeneral EntertainmentTelugu
4TV NewsCurrent Affairs & NewsUrdu
Star PlusGeneral EntertainmentHindi
Star Sports 1SportsEnglish
Bhakthi TVDevotionalTelugu

Newspaper Advertising

While Telugu news channels and entertainment channels are the genres of choice when it comes to television advertising, for newspapers, it’s mostly English when it comes to popular newspaper advertising media in Hyderabad.

Newspaper NameLanguage
The Hans IndiaEnglish
Times of IndiaEnglish
Deccan ChronicleEnglish
The New Indian ExpressEnglish
Telangana TodayEnglish
Namasthe TelanganaTelugu
Andhra PrabhaTelugu
SakshiTelugu
Janam ManamTelugu
SuryaTelugu

Digital Advertising

Video advertising is quite popular among advertisers located in Hyderabad across genres like sports, entertainment, news, and utility.

App/PlatformDescriptionTop Ad Type
IPL Advertising in HotstarVideo advertising during IPL live streaming on HotstarVideo
HotstarMost popular long-format video OTT platform of IndiaVideo
InshortsShort-format news platformBanner
TikTokShort-format video platformVideo
TruecallerThe app used for caller identification, call-blocking, call recording, etcBanner
Ola AppPopular ride hailing appBanner
Gaana Popular audio OTT appAudio
Daily HuntPopular short format news platform available in several Indian languagesBanner
YouTubeGoogle-owned user-generated video-sharing platformVideo
CricbuzzPopular cricket news websiteBanner

Radio Advertising

Following are the top five radio channels in Hyderabad preferred by advertisers:

Radio StationLanguage
Red FMTelugu/Hindi
Radio CityTelugu/Hindi
Radio MirchiTelugu/Hindi
Big FMTelugu/Hindi
Radio FeverHindi

Magazine Advertising

While in the case of newspapers, general news and current affairs newspapers are more popular among advertisers, in the case of magazines, it’s the fashion and lifestyle magazines that take the crown. Also, there are several regional magazines in Hyderabad popular among advertisers. Check them out here:

Magazine NameCategoryLanguage
Hello 6e MagazineInflight MagazineEnglish
Wow HyderabadFashion, Lifestyle & JewelleryEnglish
AnnadataCurrent Affairs & NewsTelugu
India TodayCurrent Affairs & NewsEnglish
Silicon IndiaIT, Computer & AnimationEnglish
You & IFashion, Lifestyle & JewelleryEnglish
SwatiWomenTelugu
My MobileElectronics & GadgetsEnglish
TulipFashion, Lifestyle & JewelleryEnglish
VogueFashion, Lifestyle & JewelleryEnglish

Cinema Advertising

Even though Hyderabad is known for its multiplex culture, there are several popular single-screen movie halls as well that are popular among the advertisers. Following are the top cinema halls in Hyderabad for advertising:

Cinema HallsLocation
PVR Inorbit MallCyberabad
PVR RK CineplexBanjara Hills
Miraj Shalini ShivaniDilsukh Nagar
INOX GVK One MallBanjara Hills
Asian Cine PlanetKompally
Cinepolis Manjeera Trinity MallKukatpally
Carnival Cinemas AmeerpetAmeerpet
Sri Hemadurga MallUppal
Cinepolis Mantra MallRajendranagar Mandal
PVR Cinemas S2 Mallapur Noma TalkiesSecunderabad

Nontraditional Advertising

Transit Advertising is one of the most popular advertising media for nontraditional advertising in Hyderabad. Following are the most popular nontraditional advertising media in Hyderabad NCR:

Advertising PlatformPlatform Type
Cab Branding in HyderabadTransit
Auto Branding in HyderabadTransit
Non AC Bus Advertising in HyderabadTransit
In-train Advertising in Hyderabad MetroTransit
Newspaper Inserts Advertising in HyderabadResidential
No Parking Board Advertising in HyderabadResidential
ATM Machine BrandingOthers
Advertising in Crossword OutletsRetail
Advertising in Apartments in HyderabadResidential
IT Park Advertising in MindspaceTech Park Branding

Outdoor Advertising

Following are the top 5 outdoor advertising spots preferred by Hyderabad advertisers:


Page Index

Click on the links to visit other pages in the article

Page-1: Article summary

Page 2: Hyderabad demographics (Detailed)

Page 3: Reach of various media in Hyderabad (Detailed)

Page 4: Top media for advertising in Hyderabad (Detailed)

Page 5: Top areas for advertising in Hyderabad (Detailed)

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One Reply to “How to advertise your business in Hyderabad? Here’s a complete guide”

  1. Two observations:

    1. It was surprising to see only 3.5% of the migrant population of Hyd is from outside of AP/TN.
    2. The Hans appearing as one of the top Newspapers in Hyd.

     

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