How to advertise your business in Hyderabad? Here’s a complete guide

Advertising in Hyderabad

Hyderabad: The City of Pearls

Hyderabad is popular for many reasons. Apart from being the joint capital for two states- Andhra Pradesh and Telangana, it is also one of the largest hubs of Tech Parks, educational institutions, pharmaceuticals and biotechnology companies. The Telugu film industry located in Hyderabad, known as Tollywood is the second-largest producer of motion pictures. The city is also listed as a UNESCO creative city of gastronomy. With a rich history of being ruled over by Mughals followed by Nizams, Hyderabad is the home to several ethnicities. With more than 50% population being migrant, the population of Hyderabad is a mixture of people from various classes, speaking different languages, having a diverse culture.

Hyderabad: Demographics

Population of Hyderabad

The population of Hyderabad (2011 Census)6,731,790
The population of Hyderabad (2020 Estimated*)10,004,000

Gender Distribution of Hyderabad Population (2011 Census)

Male Population~51.1%
Female Population~48.9%

Literacy Rate in Hyderabad (2011 Census)

Male Population87.31%
Female Population79.04%
Total Avg83.26%

Age-wise Distribution of Hyderabad Population (2011 Census Data)

Age GroupPercentage of Total Population
0-14 Years27.4%
15-29 Years30.9%
30-39 Years16.2%
40-49 Years11.5%
50-59 Years7.1%
60+ Years6.9%

Household-wise Population Distribution of Hyderabad (Census 2011)

No. of MembersPercentage of Total No. of Households
1 Member2.3%
2 Members10.2%
3 Members15.4%
4 Members26.8%
5 Members19.8%
6-8 Members20.5%
9+ Members5.0%

Income-wise Distribution of Hyderabad Household Population (Statista 2015)

Monthly Household IncomePercentage of No. of Households
Less than INR 5,00022.1%
INR 5,000- INR 7,50025.4%
INR 7,500- INR 10,00020.1%
INR 10,000- INR 20,00019.6%
INR 20,000- INR 50,00010.8%
INR 50,000- INR 1,00,0001.8%
Above INR 1,00,0000.2%

Migration Trend in Hyderabad (2011 Census)

Percentage of population in Hyderabad that is migrant~64%
Number of migrants in Hyderabad34.9 Lakh
Percentage of migrants in Hyderabad from within undivided Andhra Pradesh 96.5%

State-wise distribution of the migrant population from other states

StatePercentage
Karnataka22%
Maharashtra17%
Odisha11%
Uttar Pradesh10%
Rajasthan9%
Bihar8%
West Bengal4%
Tamil Nadu4%

Page Index

Click on the links to visit other pages in the article

Page-1: Article summary

Page 2: Hyderabad demographics (Detailed)

Page 3: Reach of various media in Hyderabad (Detailed)

Page 4: Top media for advertising in Hyderabad (Detailed)

Page 5: Top areas for advertising in Hyderabad (Detailed)

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One Reply to “How to advertise your business in Hyderabad? Here’s a complete guide”

  1. Two observations:

    1. It was surprising to see only 3.5% of the migrant population of Hyd is from outside of AP/TN.
    2. The Hans appearing as one of the top Newspapers in Hyd.

     

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