How to advertise your business in Bangalore? Here’s a complete guide.

Advertising in Bangalore

3. Bangalore: Top Advertising Media In Demand

Following are lists of top 5 media under each vertical that have received the highest traffic over the past few years from advertisers located in Bangalore:

(a) Television Advertising

In terms of television, about 3/4th of the population watches Kannada content followed by Tamil content. The same trend is reflected in the top 5 TV advertising media in Bangalore:

TV ChannelGenreLanguage
TV9 KannadaNews & Current AffairsKannada
Colors KannadaGeneral EntertainmentKannada
Udaya TVGeneral EntertainmentKannada
Udaya MoviesMoviesKannada
Sun TVGeneral EntertainmentTamil

(b) Newspaper Advertising

While Kannada is the language of choice when it comes to television advertising, for newspapers, it’s mostly English when it comes to popular advertising media in Bangalore.

Newspaper NameLanguage
Times of India BangaloreEnglish
Bangalore MirrorEnglish
Vijayavani BangaloreKannada
Deccan HeraldEnglish

(c) Digital Advertising

Video advertising is quite popular among advertisers located in Bangalore and so are news apps.

App/PlatformDescriptionTop Ad Type
HotstarMost popular long-format video OTT platform of IndiaVideo advertising
InshortsShort-format news platformBanner advertising
IPL Advertising on HotstarVideo advertising during IPL live steaming on HotstarVideo advertising
TikTokShort-format video platformVideo advertising
Daily HuntNews platform offered in multiple vernacular languageBanner advertising

(d) Radio Advertising

Radio in Bangalore has a balanced mix of radio stations catering to all three popular languages in Bangalore- Kannada, English, and Hindi. Following are the top five radio channels in Bangalore preferred by advertisers:

Radio ChannelLanguage
Red FM BangaloreHindi
Radio Indigo BangaloreEnglish
Radio Mirchi BangaloreKannada
Big FM BangaloreKannada
Radio One BangaloreEnglish

(e) Magazine Advertising

Following are the top five magazines in Bangalore preferred by advertisers:

Magazine NameCategoryLanguage
Hello 6e Inflight MagazineEnglish
Silicon India IT, Computer & AnimationEnglish
CIO ReviewIT, Computer & AnimationEnglish
India TodayNews & Current AffairsEnglish
VogueFashion, Lifestyle & JewelleryEnglish

(f) Cinema Advertising

Even though Bangalore is known for its multiplex culture, there are several popular single-screen movie halls as well that are popular among the advertisers. Following are the top 5 cinema halls in Bangalore for advertising:

Cinema HallLocation
PVR Forum Mall Koramangala
PVR Elements MallNagavara
PVR Phoenix MallWhitefield
PVR Orion MallRajajinagar
SPI GT World MallMagadi Road

(g) Nontraditional Advertising

Bangalore being the Silicon Valley of India, Tech Parks form the commercial centers of the city. Hence, when it comes to advertising, advertising in tech parks forms the most popular advertising media in Bangalore.

Advertising PlatformPlatform Type
RMZ EcospaceIT Park Advertising
AC Bus Advertising in BangaloreTransit Advertising
Auto Advertising in BangaloreTransit Advertising
Non AC Bus Advertising in BangaloreTransit Advertising
Cab Branding in BangaloreTransit Advertising

(h) Outdoor Advertising

After hoarding advertising in Bangalore facing a ban, outdoor advertising in Bangalore has been limited to advertising on bus shelters, skywalks or hoarding advertising in areas beyond the scope of BBMP. Following are the top 5 outdoor advertising spots preferred by Bangalore advertisers:

Digital Screens in Shivajinagar
Skywalk in Marathahalli
Bus Shelter in Nagavara
Bus Shelter in Bellandur
Bus Shelter in Brookefield

Page Index

Click on the links to visit other pages in the article

Page-1: Article summary

Page 2: Bangalore demographics (Detailed)

Page 3: Reach of various media in Bangalore (Detailed)

Page 4: Top media for advertising in Bangalore (Detailed)

Page 5: Top areas for advertising in Bangalore (Detailed)

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