How to advertise your business in Bangalore? Here’s a complete guide.

Advertising in Bangalore

2. Reach of various media in Bangalore

(a) Television (BARC 2018)

Number of TV Households in Bangalore2,905,000
Number of Individuals10,519,000

Gender-wise distribution of TV viewers in Bangalore

Female5,071,000 (48.2%)
Male5,449,000 (51.8%)

Age-wise distribution of TV viewers in Bangalore

Age-GroupNo. of Viewers
02-14 Years2,079,000 (19.8%)
15-21 Years1,343,000 (12.8%)
22-30 Years2,437,000 (23.2%)
31-40 Years1,957,000 (18.6%)
41-50 Years1,218,000 (11.6%)
51-60 Years773,000 (7.3%)
61+ Years713,000 (6.8%)

NCCS-wise distribution of TV viewers in Bangalore

NCCSNo. of Viewers
A3,487,000 (33.1%)
B3,252,000 (30.9%)
ABC9,581,000 (91.1%)
CDE3,781,000 (35.9%)

Language-wise distribution of TV viewership in Bangalore

LanguageShare of viewership
Kannada74%
Tamil16%
Telugu7%
Hindi3%

(b) Radio (IRS 2019)

Share of various radio stations in Bangalore:

Radio StationsLanguageShare of Listenership
Big FM 92.7Kannada26.7%
Radio Mirchi 98.3Kannada20.7%
Radio City 91.1Kannada15.8%
Red FM 93.5Hindi14.5%
Radio Fever 104Hindi12.5%
Radio One 94.3English10.9%
Radio Indigo 91.9English9.8%
Mirchi 95 Hindi9.8%

(c) Cinema

Total number of cinema hall seats in Bangalore1,57,247
Seat share of Single Screen 74%
Seat share of Multiplex Screens26%

Popular Cinema Chains in Bangalore

ChainNumber of screensProminent Halls
PVR75PVR Forum Mall, PVR Orion Mall, PVR Phoenix Marketcity, PVR Central Spirit Mall, PVR VR Mall
INOX39INOX Mantri Square Mall, INOX LIDO Mall, INOX Garuda Mall, INOX Forum Neighbourhood Mall, INOX Central Mall
Cinepolis32Cinepolis Orion East Mall, Cinepolis Royal Meenakshi Mall, Fun Cinemas Sigma Mall, Cinepolis ETA Namma Mall, Cinepolis Forum Shantiniketan

Weekly Estimated Reach of Cinemas

Avg no. of shows per day4
Avg Occupancy Rate 40%
Reach Per Week 1,761,000

(d) Newspaper

Top 10 newspaper (by circulation) in Bangalore

NewspaperLanguageDaily Circulation
The Times of IndiaEnglish535501
PrajavaniKannada271591
Vijay KarnatakaKannada265214
Deccan HeraldEnglish203619
The Financial TimesEnglish198213
VijayavaniKannada166736
Bangalore MirrorEnglish158230
Kannada PrabhaKannada96995
UdayavaniKannada83190
SalarUrdu76120

(e) Digital

Number of Internet Users in Bangalore: 6.1 Million ~50%

Age-group wise distribution of Internet users (Estimated using Facebook Insights)

Age GroupPercentage
13-20 Years13%
21-30 Years47%
31-40 Years26%
41-50 Years9%
50-60 Years3%
60+ Years2%

(f) Outdoor & Transit

Average vehicle speed in Bangalore18.7 KMPH
Average number of hours people in Bangalore spend commuting2 hours per day
Peak Traffic Time in the morning in Bangalore9 am
Peak Traffic Time in the afternoon in Bangalore6 pm

Based on the data above, we know that an average Bangalorean travels about 35 km per day.

Number of people who commute using vehicles (private & public)daily and can be reached out through outdoor and transit advertising

* Daily Usage Factor takes into consideration that not everyone uses private vehicles on a daily basis due to high traffic and fuel costs

* Avg no of riders refers to avg no of riders on the vehicle

* For public transport, we have avg daily commuters data

number of daily commuters in Bangalore

Page Index

Click on the links to visit other pages in the article

Page-1: Article summary

Page 2: Bangalore demographics (Detailed)

Page 3: Reach of various media in Bangalore (Detailed)

Page 4: Top media for advertising in Bangalore (Detailed)

Page 5: Top areas for advertising in Bangalore (Detailed)

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