New Delhi’s IGI airport, is one the OOH hub which has been known as a ‘zero wastage’ media option since inception. And getting the right audience in a bulk with proper visibility is the reason brands prefer this airport for their campaigns. After automobile, the latest category to discover the magic lamp of 48.4 million viewers per year is the home décor brigade.
A high-end home player Jaquar’s interior brand Artize floored the airport with its head-on high impact presence. A strong visual imagery and perfect placement ensured that there was a vantage location used to provide the highest possible recall in large format.
Similarly the tile brand Somany showcased a kiosk of options in the form of a lounge in the domestic SHA of the terminal 3. Tiles are a big part of the interiors game and it is a number crunching expense that every single residential or commercial space is bound to incur.
Hindware’s upper-crust brand Queo has ensured that a bathtub is cozily seated right within the SHA of the terminal. That makes it more than a bevy of interiors and lifestyle beauties adorning the airport.
Source: All About Outdoor