Headlines: Top Media Ad News in India for the Week (Date : 7th June – 13th June 2021)

Star Plus trumps FTA channels to emerge as ‘most-watched’ in the overall market. Before this, Zee TV dominated the overall market with 675 million impressions in BARC’s week 48 of 2017 (November 25-December 1)

HUL races past Reckitt to emerge as biggest advertiser of Week 22: BARC.The top ten list saw a new entrant this week — Google; Dettol products led on the brands’ side.

Star Plus replaces Star Utsav to lead in Hindi GEC overall market: BARC week 22.

ALTBalaji ties up with Amazon Pay and MobiKwik.

LinkedIn rolls out new features for marketers.The new additions have been introduced to help marketers reach the right audience, amplify brand presence and drive business.

OTT ad growth hits speed bump in AMJ quarter due to second covid wave. The festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter

RAM Ratings Wk 15’21-Wk 18’21: Fever FM tops in Mumbai, Delhi. Big FM and Mirchi led in Bangalore and Kolkata.

BARC top 5 advertisers of the week 22 (29th May – 4th June 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India Ltd, Colgate Palmolive India LTD, Procter and Gamble.

According to BARC weekly data, the following were the top 5 free and paid TV channels in week 22 (29th May – 4th June 2021) – 

Paid– Sun TV, Star Plus, Sony SAB, Star Maa, Zee Telugu

Free– Star Utsav, Colors Rishtey, Zee Anmol, Sony Pal, Dhinchaak.

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