Headlines: Top media ad news in India for the week (Date: 6th September – 12th September 2021)

BIGG BOSS Telugu Season 5 returns on Star Maa.Currently, over 20 brands have signed up on the show.

ICC T20 World Cup: 70% TV ad inventory sold; Star charging Rs 14-15 lakh for 10 secs.According to industry estimates, co-presenting sponsorship is costing Rs 60-70 crore and associate sponsorship is priced around Rs 30-40 crore.

Viacom18 bags media rights for FIFA World Cup 2022. The network clinched the deal for Rs 450 crore, outbidding some of its biggest competitors.

India’s total SVOD subscriptions will reach 15.7 crore by 2026, according to a Digital TV Research report. 

Music, news, gaming dominate content consumption in rural India: Kantar, GroupM report.

Dettol Toilet Soaps top advertising brand in week 35: BARC. Horlicks is on second spot and Airtel Black on third, as per the weekly data.

Ram Ratings Week 27-Week 30: Fever FM leads in Mumbai, Delhi. Like the previous period, Radio Mirchi stayed ahead in Kolkata and Big FM in Bangalore.

BARC top 5 advertisers of the week 35 (28th August – 3rd September 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India LTD, Cadburys India LTD, Procter and Gamble.

According to BARC weekly data, the following were the top 5 paid TV channels in week 35 (28th August – 3rd September 2021) – 

Paid– Sun TV, Star Plus, Star Maa, Sony SAB, Colours.

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