Google to allow Android 12 users to opt out of interest-based advertising.The phased rollout of the service will affect apps running on Android 12 devices starting late 2021.
Star Sports ropes in 12 sponsors for ICC World Test Championship Final 2021. WTC final between India and New Zealand will be played from June 18-22
Reckitt India dominates brands list in Week 21: BARC. Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list.
Household products category grew across media except for radio in Jan-Mar’21: TAM AdEx. As per the report, the sector witnessed a growth of 68% on TV and 26% increase in print ad space as compared to the same period in the previous year.
Jagran Prakashan EBITDA up 66.6% YoY even as print ad rev dips 10.7% in Q4FY21.Cost control measures and softened newsprint prices helped EBITDA despite weak revenues.
RAM Ratings Wk 13’21-Wk 16’21: Fever FM dominates Mumbai, Delhi charts. Big FM and Mirchi led in Bangalore and Kolkata respectively in this four-week period.
BARC top 5 advertisers of the week 20 (15th May – 21st May 2021) are – Reckitt Benckiser (India) Ltd, Hindustan Lever Ltd, Brooke Bond Lipton India Ltd, Colgate Palmolive India LTD, Procter and Gamble.
According to BARC weekly data, the following were the top 5 free and paid TV channels in week 20 (15th May – 21st May 2021) –
Paid– Sun TV, Star Plus, Star Maa, Sony SAB, STAR Vijay
Free– Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal, Dhinchaak.