Headlines: Top media ad news in India for the week (Date: 30th August – 5th September)

Sony eyes Rs 400 crore ad revenue from KBC-13 with 14 sponsors on-board. The show, which enjoys high credibility among advertisers, has witnessed a 15-20% increase in ad rates this season.

A survey conducted by global advertising leader, The Trade Desk (NASDAQ: TTD), and YouGov called The Festive Season Pulse 2021 found that 91 percent of Indian consumers are planning a purchase during the upcoming festive season and six in 10 are interested in learning about new brands during festive season sales.

DTH sector lost 1.42 mn active subscribers in JFM quarter: TRAI

YouTube regional language Ads Leaderboard: 4 of top 10 ads Tamil, 3 Bengali.Second regional language Ads Leaderboard has most-watched regional language ads for the period H1’21.

Jio launches new prepaid plans bundled with Disney+ Hotstar subscription. The telco has launched five plans which will offer unrestricted access to the entire Disney+ Hotstar content library

During Tokyo Olympics 2020, 31% of ads on TV featured Indian Olympians: BARC

Marathi GEC has grown from 13% to 23% share in the state in the last 5 yrs: Nandini Singh, Channel GM & Business Head, Star Pravah.

Ram Ratings Wk 26’21-Wk 29’21: Fever FM still on top in Mumbai, Delhi. Between 20th June and 17th July, Radio Mirchi took the lead in Kolkata and Big FM in Bangalore.

BARC top 5 advertisers of the week 34 (21st August – 27th August 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Cadburys India LTD, Godrej Consumer Products LTD, Brooke Bond Lipton India LTD.

According to BARC weekly data, the following were the top 5 paid TV channels in week 34 (21st August – 27th August 2021) – 

Paid– Sun TV, Star Maa, Star Plus, Colours, Sony SAB.

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