Amazon and Flipkart lead ad volume share of online shopping category: TAM AdEx. Ad Volumes category on television grew by 5 per cent in Y 2020 over Y 2019 and witnessed a double digit growth during the festive season.
IPL 2021: DC onboards OctaFX as official trading partner. OctaFX has signed the exclusive deal to maximise their digital outreach and amplify engagement.
IPL 2021: MPL signed as principal sponsor for KKR. KKR and MPL will look to create greater fan engagement opportunities through this partnership.
RAM Ratings Week 5’21-Week 8’21: Fever FM maintains top spot in Mumbai, Delhi. Big FM led in Bangalore while Radio Mirchi topped in Kolkata.
BARC top 5 advertisers of the week 12 (20th March – 26th March 2021) are – Reckitt Benckiser, Hindustan Lever LTD, ITC LTD, Cadburys India LTD, Godrej Consumer Products LTD.
According to BARC weekly data, the following were the top 5 free and paid TV channels in week 12 (20th March – 26th March 2021) –
Paid–Sun TV, Star Plus, Star Maa, Star Vijay, Sony SAB
Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal.