Headlines: Top media ad news in India for the week (Date: 28th June – 4th July )

SPSN signs 15 advertisers for India -Sri Lanka series. The lineup includes Byju’s, Pan Bahar, Amazon Prime, 99 acres.com, Cars 24, Oppo, Tata Motors, Raj Niwas, Vimal, Kent, Unacademy, Housing.com, Policy Bazaar, Paisa Bazaar and Dafa News.

Star Plus continues to lead across genre: BARC Week 25.Star Plus maintains its dominance in HSM market as well. Sun TV continues to lead South market

Ind-NZ WTC Final viewed by 99 million. According to BARC India, the series is the most viewed test match since 2018.

Facebook partners with VC Fund Stellaris Venture to push growth of SMBs.The partnership is a part of Facebook’s VC Brand Incubator Program that has completed two years.

CoinDCX becomes Team Sri Lanka’s official sponsor for Sri Lanka vs India T20 series.With this sponsorship, CoinDCX appeals to the millennials & Gen-Z population that are most likely to consider investing in crypto assets.

RAM Ratings Wk 18’21-Wk 21’21: Fever FM leads in Mumbai, Delhi. BIG FM maintained top spot in Bangalore while Mirchi led in Kolkata.

BARC top 5 advertisers of the week 25 (19th June – 25th June 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India Ltd, Procter and Gamble, ITC LTD

According to BARC weekly data, the following were the top 5 paid TV channels in week 25 (19th June – 25th June 2021) – 

Paid– Star Plus, Sun TV, Star Maa, Sony SAB, Star Utsav

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