Headlines: Top media ad news in India for the week (Date: 26th July – 1st August)

Sony ropes in 7 sponsors for India tour of England. Pan Bahar, Byju’s, Mahindra Sports Utility Vehicles, Kent Mineral RO, Fogg, UltraTech Cement and Pharmeasy are the ones who have come on board.

EURO 2020 final match registers highest advertising across Sony Network: TAM Adex. Ad volumes decreased by 40% in UEFA EURO 2020 compared to the tournament’s 2016 numbers.

Sun TV retains top spot across genres: BARC Week 29.Star Plus continues to dominate Hindi speaking market (HSM), while Sun TV dominates the South market, according to the data.

Ram Ratings Wk 22’21-Wk 25’21: Fever FM dominates Mumbai, Delhi charts.Mirchi tops in Kolkata and Big FM leads in Bangalore.

Google to pass on a 2% equalisation levy to clients whose ads are visible in India.Introduced by the Indian govt in April 2020, the levy will be applicable even if the buyer and the seller are not based in India.

The short-form video space in India is set to be the second-biggest segment in terms of time spent in one year, after internet mammoths like Facebook and Google, according to the latest Report ‘Entertainment & Advertising Riding the Digital wave’ launched by RedSeer Consulting.

Google Q2 revenue up 62% at $61.9 bn amid strong demand for online advertising. Net income stood at $18.5 billion.

Disney+ Hotstar unveils extensive slate of releases with enhanced subscription offering.Starting Sep 1, 2021, users can choose from three new subscription plans – Mobile for Rs 499, Super for Rs 899, and Premium for Rs 1499/- per year

Global AdEx to grow 11.2% in 2021 driven by online video, e-comm: Zenith report. According to Zenith’s latest Advertising Expenditure Forecasts report, ad spend will exceed pre-pandemic peak by 6% this year.

BARC top 5 advertisers of the week 29 (17th July – 23rd July 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Delhi skill & entrepreneurship university, Amazon Online India PVT LTD, Brooke Bond Lipton India LTD

According to BARC weekly data, the following were the top 5 paid TV channels in week 29 (17th July – 23rd July 2021) – 

Paid– Sun TV, Star Plus, Star Maa, Sony SAB, Colours.

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