Headlines: Top Media Ad News in India for the Week (Date : 24th May – 30th May 2021 )

Mythology, Comedy emerge as top genres in W19 over W14 on Hindi GECs: BARC. Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs.

Amazon Online India & SmithKline enter top ten advertisers list: BARC week 20. As per the weekly data, Reckitt India and Dettol Toilet Soap continued to lead the advertisers and the brands lists respectively, this week.

Star Plus maintains top spot in urban market: BARC week 20. As per the weekly data, Star Plus’ Ghum Hai Kisi Ke Pyaar Me, Imli, Anupamaa, and Saath Nibhaana Saathiya 2 made to the top 5 shows’ list.

IBF announces formation of Digital Media Content Regulatory Council. Justice (Retd.) Vikramjit Sen has been named as the Chairman, along with six other industry members for the newly formed DMCRC.

OTT industry split as IBF, IAMAI look to form separate self-regulatory bodies. The schism has left broadcaster-owned OTT platforms on the IBF side and standalone streaming platforms on the IAMAI side.

Eros Now had 19 million premium paid subscribers in March 2021. The streaming platform has 39.9 million total paid subscribers and 224 registered users worldwide.

RAM Ratings Wk 13’21-Wk 16’21: Fever FM dominates Mumbai, Delhi charts. Big FM and Mirchi led in Bangalore and Kolkata respectively in this four-week period.

BARC top 5 advertisers of the week 20  (15th May – 21st May 2021) are – Reckitt Benckiser (India) Ltd, Hindustan Lever Ltd, Brooke Bond Lipton India Ltd, Colgate Palmolive India LTD, Procter and Gamble.

According to BARC weekly data, the following were the top 5 free and paid TV channels in week 20 (15th May – 21st May 2021) – 

Paid– Sun TV, Star Plus, Star Maa, Sony SAB, STAR Vijay.

Free– Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal, Dhinchaak.

Was this article helpful?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.