Headlines: Top Media Ad News in India for the Week (Date : 19th April- 25th April)

Growth in television ad volumes across all genres seen in January and February this year has been further consolidated in March with 456 million seconds of ad volumes registered during the first quarter period, the highest since 2018: BARC. 

Around 27 new categories and 96 brands advertised in the first 13 matches of IPL 14: TAM AdEx.The data says that while the number of categories grew by 8% in 13 matches of IPL 14 versus the corresponding matches in IPL 13, the number of advertisers and brands saw a decline.

Jan-Mar’21 witnesses 30% YoY growth in TV ad volume: TAM AdEx. Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%.

As per the recent findings of BARC India’s TV Universe Estimates 2020, in terms of age groups, the kids’ universe has witnessed the highest growth (age 2 to 14) at 9% mainly driven by rural India. 

State polls: News channels emerge real winners with 46% growth in political ad volumes. March 2021’s political ad volumes grew by more than three times compared to January 2021 and February 2021: TAM AdEx.

Star Plus tops in Hindi GEC Urban market; Star Utsav leads in rural, overall: BARC week 15. In the Urban market, Sony’s Super Dancer Chapter 4 enters the list of top five programmes while Star Plus’ Anupamaa leads the charts.

BARC top 5 advertisers of the week 15 (10th April – 16th April  2021) are – Reckitt Benckiser (India) Ltd, Hindustan Lever Ltd, CadBurys India Ltd, Brooke Bond Lipton India Ltd, and Godrej Consumer products Ltd.

According to BARC weekly data, the following were the top 5 free and paid TV channels in week 15 (10th April – 16th April 2021) – 

Paid–Star Sports Hindi, Sun TV, Star Maa, Star Plus, Star Vijay.

Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal

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