Headlines: Top Media Ad News in India for the Week (Date : 17th May – 23rd May 2021 )

Alcohol ad spend to see 5.3% growth in 2021: Zenith report. The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will account for 30% of alcohol ad spend in 2023, up from 21% in 2019.

Star Sports bags NBA broadcast rights for Indian sub-continent. Fans in India can now watch select games of the 2021 NBA Playoffs and The Finals on Star Sports Select and Star Sports 1.

Effective from June 1, 2021, YouTube will be updating its monetisation policy that will allow it to monetise every-form of content, even the one that is not a part of its YouTube Partner Programme (YPP), without actually parting its money with creators who have a smaller viewership.

With 62% credibility score, Print continues to remain ahead of other news mediums: Report by Ormax.

Reckitt topples HUL again to dominate the top ten advertisers list: BARC week 19. Reckitt’s Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week.

Times network is ready to extend their offerings in Indian languages. The network is all set to launch their Hindi channel by mid June 2021. As per sources, the Hindi channel would be called Navabharat.

Sony Pictures Network India (SPNI) is all set to launch its two new channels in the sports genre- TEN4 and TEN 4HD.

RAM Ratings Week 12-15 ’21: Fever FM tops in Mumbai, Delhi. Big FM and Mirchi led in Bangalore and Kolkata respectively.

BARC top 5 advertisers of the week 19 (8th May – 14th May 2021) are – Reckitt Benckiser (India) Ltd, Hindustan Lever Ltd, CadBurys India LTD, Brooke Bond Lipton India Ltd, Procter and Gamble.

According to BARC weekly data, the following were the top 5 free and paid TV channels in week 19 (8th May – 14th May 2021) – 

Paid– Sun TV, Star Plus, Star Maa, Sony SAB, STAR Vijay

Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dhinchaak.

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