Headlines: Top Media Ad News in India for the Week Date : 15th March – 21st March

  • Viacom18 gears up for launch of COLORS Cineplex Bollywood on April 1. With the launch, Viacom18 will further expand its movie portfolio with an aim to gain a significant presence in the Hindi movie space
  • The Indian Premier League Governing Council has announced digital brokerage firm Upstox as an official partner for the upcoming 14th season of PL.
  • Media agency Zenith predicts that telecom advertising will grow at an average rate of 4.5 per cent a year to 2023 as its recovers from an 8.7 per cent decline in 2020, according to Zenith’s Business Intelligence – Telecommunications report
  • TV ad volumes at an all time high since 2017 with 21% growth: BARC Report. Movies and music plus youth registered higher growth than the average growth in overall ad volumes
  • Ad volumes of the auto sector on TV plummet by 23% in 2020: TAM Adex. As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1
  • BARC top 5 advertisers of the week 10 (6th March – 12th March 2021) are – Reckitt Benckiser, Hindustan Lever LTD, Cadburys India LTD, ITC LTD, Brooke Bond Lipton India LTD.
  • According to BARC weekly data, the following were the top 5 free and paid TV channels in week 10 (6th March – 12th March 2021) –
  • Paid–Sun TV, Star Plus, Star Maa, Star Vijay, Sony SAB
  • Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal.
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