- Viacom18 gears up for launch of COLORS Cineplex Bollywood on April 1. With the launch, Viacom18 will further expand its movie portfolio with an aim to gain a significant presence in the Hindi movie space
- The Indian Premier League Governing Council has announced digital brokerage firm Upstox as an official partner for the upcoming 14th season of PL.
- Media agency Zenith predicts that telecom advertising will grow at an average rate of 4.5 per cent a year to 2023 as its recovers from an 8.7 per cent decline in 2020, according to Zenith’s Business Intelligence – Telecommunications report
- TV ad volumes at an all time high since 2017 with 21% growth: BARC Report. Movies and music plus youth registered higher growth than the average growth in overall ad volumes
- Ad volumes of the auto sector on TV plummet by 23% in 2020: TAM Adex. As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1
- BARC top 5 advertisers of the week 10 (6th March – 12th March 2021) are – Reckitt Benckiser, Hindustan Lever LTD, Cadburys India LTD, ITC LTD, Brooke Bond Lipton India LTD.
- According to BARC weekly data, the following were the top 5 free and paid TV channels in week 10 (6th March – 12th March 2021) –
- Paid–Sun TV, Star Plus, Star Maa, Star Vijay, Sony SAB
- Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal.
