Personal Healthcare sector saw highest growth in Print media in Jan-May’21: TAM Adex. The sector witnessed 95% growth on Print, 86% on TV, 93% on Radio, and 50% on Digital during Jan-May’21 as compared to Jan-May’20.
Bharti Airtel, Marico, GCPL, GlaxoSmithKline new entrants in top 10: BARC Wk23. Reckitt replaced HUL this week and Dettol Soaps emerged as the leading brand.
Sun TV leads across markets, Star Plus tops HSM: BARC Week 23
Indian online gaming market expected to touch revenues of Rs 29k crore in FY25: KPMG. The report titled ‘Beyond the tipping point – A primer on Casual gaming in India’ notes that the industry had 43.3 crore users, while the revenue size was Rs 13,600 crore in FY21.
Instagram Reels to now display ads. The ads will be similar to those on its Stories feature, where the commercials will appear between videos.
Yahoo Cricket to launch first-ever super app for cricket. Users can get the latest scores, commentary and news, play free fantasy with their friends and interact with a community of like-minded cricket fans.
Honda Motor Cycles & Scooters inks deal with Dainik Bhaskar for ad placement for 15 days.The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets.
RAM Ratings Wk 16’21-Wk 19’21: Fever FM maintains top spot in Mumbai, Delhi. Big FM reigned in Bangalore and Mirchi dominated in Kolkata.
BARC top 5 advertisers of the week 23 (5th June – 11th June 2021) are -Reckitt Benckiser (India) Ltd, Hindustan Lever Ltd,, Brooke Bond Lipton India Ltd, Procter and Gamble, Colgate Palmolive India LTD.
According to BARC weekly data, the following were the top 5 paid TV channels in week 23 (5th June – 11th June 2021) –
Paid– Sun TV, Star Plus, Star Utsav, Sony SAB, Star Maa