Headlines: Top media ad news in India for the week (Date: 12th July – 18th July)

Sony inks content partnerships with Twitter, FB for India’s overseas tours of SL, Eng.India will play 3 ODIs and T20Is with Sri Lanka followed by a five-match Test series against England.

Star Plus maintains lead position across genres: BARC week 27. In HSM, Star Utsav bagged the second spot, and Colors Rishety entered the top five list.

Battlegrounds Mobile India game surpasses 34 million registered users.The game also recorded the highest of 16 million daily active users and 2.4 million peak concurrent users.

India’s Entertainment & Media industry is expected to reach Rs 412,656 crore by 2025 at 10.75% CAGR, according to PwC’s Global Entertainment & Media Outlook 2021-2025. 

India’s OTT entertainment to become a $15 billion industry by 2030: RBSA advisory report. Apart from top favourites viz Disney+ Hotstar, Amazon Prime Video and Netflix, space is seeing many local and regional OTT players, such as SonyLIV, Voot, Zee5, Eros Now, AL Balaji, Hoichoi and Adda Times, to name a few.

India’s ad spend to grow at 10.8 per cent in 2021 to reach US$ 9 billion: dentsu report.Globally, advertising investment is forecast to grow by 10.4 per cent in 2021.

Netflix is reportedly planning to expand into the gaming sector. Netflix’s foray into gaming is being seen as an attempt by the streaming giant to capture more subscribers to compete with the likes of Disney+ and Apple TV+

RAM Ratings Week 20-23: Fever FM claims top spot in Mumbai & Delhi again. Big FM maintained the lead in Bangalore while Mirchi stayed on top of Kolkata charts.

BARC top 5 advertisers of the week 27 (3rd July – 9th July 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Cadburys India LTD, Brooke Bond Lipton India Ltd, Amazon online India PVT LTD.

According to BARC weekly data, the following were the top 5 paid TV channels in week 27 (3rd July – 9th July 2021) – 

Paid– Star Plus, Sun TV, Star Maa, Star Utsav, Sony SAB.

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