Headlines: Top Media Ad News in India for the Week (6th- 12th Oct)

top marketing news of the week in India

  1. Star Vijay has launched a new Tamil music channel- Vijay Music. 
  1. The news genre garnered a 31% share of ad volumes on TV during August – September’20. The 2nd ranked genre is GEC which contributed 26% share of ad volumes- TAM AdEx
  1. Google has launched a Web Story Carousel feature on its discover feed for creating web stories. Users will be able to create their own stories with free tools from Google and also monetize them. Check here
  1. Goldmines Telefilms’ Hindi movie channel Dhinchaak has ranked number 1 Hindi movie channel in both Hindi-speaking Market (HSM) Overall (U+R) and rural market. (Manish Shah to exchange4media)
  1. Infobip has launched an omnichannel customer engagement hub- Moments. The hub will empower brands to segment their customers based on various metrics and drive rich experiences across all stages of the customer journey at scale. 
  1. Linkedin has launched stories features in India. The feature will enable users to share their images and short videos which will be on top of the feed for 24 hours. 
  1. Fever FM maintained the lead with the highest listenership share in Mumbai and Delhi, while Radio City topped the charts in Bangalore and Radio Mirchi in Kolkata in 34th week- RAM Ratings. 
  1. BARC- Top 5 advertisers of week 39th (25th Sep- 2nd Oct): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, Brooke Bond Lipton India, ITC Ltd, Godrej Consumer Products. 
  1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 39th (25th Sep- 2nd Oct)- 
  • Pay–  Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, Sony SAB
  • Free– Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey
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